August 2013, Auto Dealer Today - Feature
By Steve Hurn
Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.
Tags: commenting platform for genuine reviews, customer referrals, Customer Reviews, customer satisfaction, facebook marketing, Google, Kia, marketing, Online, Online cars study, public comment, reviews, social engagement platform, twitter, web marketing
June 2013, Auto Dealer Today - Feature
By Brian Burt
If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.
Tags: customer satisfaction, Dealer Websites, Google, Online Marketing, Online Marketplace, search engine optimization, social media, updates, web marketing, YouTube
May 2013, Auto Dealer Today - Feature
By Brittany-Marie Swanson
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp
May 2013, Auto Dealer Today - WebXclusive
By Gregory Arroyo
Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
Tags: automotive retail, buyers bill of rights, Center for Responsible Lending, Consumer Financial Protection Bureau, Equal Credit Opportunity Act, F&I, facebook marketing, FEDERAL REGULATION, Google, Gregory Arroyo, interest rates, JD Power and Associates, NADA, National Automobile Dealers Association, web marketing
April 2013, Auto Dealer Today - WebXclusive
By George Nenni
Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
Tags: automotive SEO, BDC, internet mark, internet marketing, Pinterest, social media marketing, web marketing
April 2013, Auto Dealer Today - Feature
By Ali Amirrezvani
Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
Tags: accessories selling, Accessory Market, dealer, Dealership, Google, internet marketing, Online Buying, service department, special order parts, web marketing, Website
March 2013, Auto Dealer Today - WebXclusive
By Kelly Wadlinger
Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
Tags: BDC, Customer Retention, Facebook, Internet Shopper, online reputation management, social media marketing, using social media, web marketing
By Paul Potratz
The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
Tags: advertising costs, advertsing campaign, BDC, facebook advertising, internet marketing, Mobile Marketing, social engagement platform, twitter, web marketing, Website
February 2013, Auto Dealer Today - WebXclusive
By Ali Amirrezvani
Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
Tags: BDC, Google, Market Trend Analysis, online advertising, SEO, web marketing, Web Tools, websites
February 2013, Auto Dealer Today - Feature
The magazine's tech expert identifies three keys to driving sales through social media in 2013.
Tags: Customer Reviews, Google, online advertising, Online Marketing, social media, web marketing, Web traffic
January 2013, Auto Dealer Today - WebXclusive
Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.
Tags: advertising, BDC, facebook advertising, facebook marketing, online advertising, Online Marketing, web marketing
Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.
Tags: Auto Dealer Monthly, BDC, best practices, Dealer Websites, DealerOn, digital marketing, google analytics, internet marketing, internet sales, OEM, using technology, web marketing, www.crazyegg.com, www.usertesting.com, www.visualweboptimizer.com
December 2012, Auto Dealer Today - WebXclusive
Author George Nenni looks at a recent major change in the world of Internet domain names.
Tags: BDC, Dealer Websites, digital marketing, domain names, gTLDs, ICANN, OEM, web marketing
Ali Amirrezvani, president and CEO of DealerOn, discusses changes dealers can make to their digital marketing strategy to include an under-served segment online, F&I.
Tags: automotive SEO, BDC, CAPTCHA code, credit application, F&I, NADA, Online Marketing, search engine optimization, special finance, web marketing, Web Tools, WordPress
November 2012, Auto Dealer Today - WebXclusive
Expert Paul Potratz explains exactly how to setup your marketing strategy to make your website conversions skyrocket and your advertising cost per lead decrease. Potratz discusses how to use new technology such as heat mapping, eye-tracking and multi-funnel channels to provide important & actionable information.
Tags: BDC, Dealer Websites, digital media, lead conversion, Video Advertising, web marketing, websites
By Derek West
Derek West outlines seven things that great pay per click management companies have in common. Every dealer needs to make sure they are investing in the right platform with the right company.
Tags: advertsing campaign, BDC, Dealer Websites, google analytics, Online Marketing, pay-per-click advertising, web marketing, Web Tools
October 2012, Auto Dealer Today - WebXclusive
Technology expert Ali Amirrezvani offers a number of tips for effectively marketing your used inventory online.
Tags: BDC, best practices, DealerOn, Google, Inventory Management, inventory merchandising, M.A.S.T.E.R., Online Marketing, used car sales, web marketing
August 2012, Auto Dealer Today - WebXclusive
Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.
Tags: automotive SEO, BDC, Google, Mobile Applications, Mobile Marketing, mobile solutions, mobile website optimization, online advertising, search engine optimization, selling service, using technology, web marketing
By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.
By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.
By Jim Ziegler
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