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January 2014, Auto Dealer Today - Feature

How to Increase Credit Leads

Many potential customers are hesitant to share highly personal information online, which may cause them to exit your credit application without completing it. Use the first page to capture their contact information and save the rest for the second page. 

By Ali Amirrezvani

Your F&I pros are experts at securing financing for all types of credit-challenged customers. Drive traffic and capture more leads by demonstrating that same expertise on your website.

Tags: Ali Amirrezvani, automotive, dealer, DealerOn, F&I, technology, Website

October 2013, Auto Dealer Today - Feature

The Fix Is In: Tips for Building a Service-Only Website

Dealers don’t need the brand recognition of a national chain to compete for local service business. A standalone website with a page for each service, including tire services, will drive more traffic to your service department.

By Ali Amirrezvani

Technology expert suggests building a service-only website to boost fixed-ops income.

Tags: Ali Amirrezvani, car dealer, fixed operations, Google, technology, Website

August 2013, Auto Dealer Today - Feature

Top 10 Website Fixers

By Ali Amirrezvani

Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.

Tags: automotive SEO, call to action, Dealer Websites, Google, google analytics, google ranking, lead management, mobile website optimization, Online Marketing, search engine optimization, Web Tools, Website, website marketing best practices, website optimization, website tracking

July 2013, Auto Dealer Today - Feature

Telling The Future

By Gregory Arroyo

The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.

Tags: branding, Cars.com, Dealer Websites, Dealership, Electric Vehicles, Essential Brand Elements (EBE), Factory Image Study, InInternet Shopper, NADA, National Automobile Dealers Association, OEM, sales pitches, Tesla, Website

April 2013, Auto Dealer Today - Feature

Accessory To Profits

Ali Amirrezvani is the president, CEO and co-founder of DealerOn Inc.

By Ali Amirrezvani

Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...

Tags: accessories selling, Accessory Market, dealer, Dealership, Google, internet marketing, Online Buying, service department, special order parts, web marketing, Website

March 2013, Auto Dealer Today - WebXclusive

7 Ways to Reduce Ad Waste

By Paul Potratz

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

Tags: advertising costs, advertsing campaign, BDC, facebook advertising, internet marketing, Mobile Marketing, social engagement platform, twitter, web marketing, Website

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Blog

On-the-Point

Jim Ziegler
All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler
Ziegler has harsh words for the so-called geniuses behind escalating factory incentives, political support for autonomous vehicles, AutoNation's 'millennial-friendly' pay plan, and the Carvana IPO.

Don't Run, We Are Your Friends!

By Jim Ziegler

The Future Ain't What It's Cracked Up to Be

By Jim Ziegler

Opening Observations

Over the Curb