In terms of compliance, these packages have repeatable appraisal processes that ensure a consistent presentation to all customers. For example, “appraised vehicle sheets” reflect professionalism and knowledge, further enhancing your reputation for expertise and integrity. Plus, the market data provided on similar vehicles enables you to present fact-based appraisals to all customers should they decide to “private sell.”
Giving You the Competitive Edge = Impacting Your Bottom Line
Many new versions of software also offer integrated CARFAX® reports that not only appeal to customers, but protect you from unmentioned vehicle damage. There’s no question that such tools can enhance your customer service and retention goals. They give you the inside knowledge of which vehicles are most desirable, so you can help the manager of pre-owned vehicles facilitate better investment decisions.
Remember, dealerships that use appraisal tools are less likely to lose sales to a competitor because they didn’t offer enough on trade in value. By making the most of these options, you can have an ideal inventory model that is customized for your dealership and that indicates the best inventory to stock on the lot. More specifically, you can have at your fingertips information regarding which vehicles turn faster and make the dealership the most profit – taking inventory management a step further. Such software helps the manager of pre-owned vehicles recognize what trades to keep and which to sell on the Internet, as well as what vehicles to trade and which to send to auction.
Powerful Real-Time Trading Tool = Empowerment to Dealer Groups
Empowerment for dealer groups with inventory sharing and multi-store supervision is only a click away. If a customer comes to a dealership looking for a specific car, instead of saying “No, we don’t have that model,” you can scan inventory at a different locations.
You also can exchange vehicles that are not likely to sell on your lot for ones that are. Still another advantage is the ability to reduce wholesale losses significantly, while increasing retail unit sales and profit. That’s an effective strategy when conforming inventory to your dealership’s ideal model.
The Big Picture = Greater Success
Looking at the big picture, knowledge of vehicles that turn faster and generate better profits can help you develop highly effective marketing campaigns that target customers who own such vehicles. Additionally, advertising the most in-demand vehicles online clearly positions your dealership as a knowledgeable market leader. It all boils down to this: Having the most popular pre-owned vehicles in your market generates more customers. Revolutionary software systems can enhance your inventory and convert shoppers into buyers.
Vol 2, Issue 8