If you agree, then read on because we have some great ideas. If not, please feel free to rip this article from the magazine and use it for toilet paper in your cave.
Now let’s take a serious look at how your marketing budget can work with the Internet. The ad industry would have you believe using eight percent to 10 percent of your marketing budget for Internet marketing is acceptable. I have to disagree.
Let’s take a look at what this type of advertising does for your business compared to other media types, and you can be the judge.
Advertising online brings people to your Web site. It gives them an opportunity to view your inventory, find your contact information and interact with you in multiple ways. Your conventional advertising gives you exposure—but is it to the people really looking for it? Is it so different from everyone else out there? Let’s break down ad mediums and compare them to online: