We found several vastly different (but equally effective) strategies, structures and processes. We discovered several ideas about what it takes to make an Internet department very successful. By successful, we mean A) a closing ratio better than 12 percent on ALL unique Internet leads B) Internet sales represent more than 12 percent of total dealership sales C) Front-end and back-end gross profit averages meet or exceed that of walk-in buyers D) Average response time to Internet leads is less than one hour. In the coming months, we will share with you the best practices we researched over the past year through. Until then, in this issue, we are providing the 10 commandments of Internet sales success that every dealership should follow. These 10 commandments are covered in great detail in Cobalt’s eDealer Academy.
Cobalt’s 10 Commandments of Internet Sales Success