What would you tell a dealer who is expecting to use their Web site to sell extra cars?
You owe it to yourself to research the best Web site providers in the country, look to partner with a company with a proven track record of delivering results and stay away from technology for technology’s sake. We looked for a Web site that was designed to serve the customer, turn traffic into leads and provide the kind of online experience that fits with the Tasca Way. Our new system includes a highly interactive Web site, marketing tools, search engine registration, multimedia e-mail campaigns, a CRM tool and automated follow up systems. The total system provides us with much more than a Web site; it’s a whole new way to communicate with our client base and that’s important to us because we don’t do a ton of advertising. Our philosophy at this dealership for more than 20 years has been to rely on repeat and referral business and our system provides a better way to serve and resell our bank of customers.
How has your new system helped you sell extra cars each month?
The most important difference to me and to the rest of the Tasca family is results. The old site generated a handful of leads but we relied on Ford Direct and other lead providers for the majority of our leads. Our new site generates massive amounts of Internet leads and phone traffic.