This is an important consulting task where the site is evaluated from a technical aspect. In order for a Web site to be given high placement in search results, the site needs to be indexed and analyzed by the search engine. Search engines accomplish this by sending out small computer programs, called ‘Spiders’ to compile this data about your Web site. The Web site needs to be built in such a way that it can be easily accessed by these spiders. For instance, search engine spiders do not like flash, heavy graphics, and frames. The proper Web site provider should use these elements as strategically as possible.
It is important to manually submit to major search engines and directories, as well as having a Web site provider that will send you the submission confirmations. Submission alone does not guarantee good positioning; it's the optimization of pages that determines high rankings due to good content and properly coded pages.
These are fee based listings, available in various search engines and directories. Overture's SiteMatch service will get you listings in Yahoo!, AllTheWeb, AltaVista and other portals for $10 to $49 per URL. Another important paid inclusion for commercial sites is the Yahoo! Express listing.
Link Popularity Strategies
What's important here is to get high traffic sites to link to you. This is not easy to do these days, and the proper Web site provider knows how to get quality links without resorting to link farms.
Many times, a good balance between paid and organic search is required to meet site goals, and a good Web site provider will utilize paid search and paid inclusion.
The main advantages of choosing a Web site provider with SEO expertise is that you will get better results when experts do it for you. SEO is a complex process that requires proficiency to maintain long term results. SEO work requires a lot of trial and error and has a steep learning curve because of ongoing changes in search engine algorithms.
Reviewing the above information while or before interviewing a Web site provider should help you arrive at a sound final decision.
Vol 2, Issue 5