So, where does it stop? It doesn’t! If 10 years ago you bet that this “Internet thing” was just a fad and it too will pass, don’t bet that horse again. It is only going to get worse – or depending on what how you react to it, better. Let’s break down what is currently available and what to plan for in the near future.
Search Engine Optimization (SEO) – This is a necessary evil. If you don’t do anything else with Internet marketing, at least find a vendor that will submit your site to the engines on a regular basis. The search engines have to know you exist. Even if you don’t get immediate results, over time this will help drive traffic to your site.
Search Engine Marketing (SEM) – Something is better than nothing, and you have to spend money to make money. Yes, we have all heard these sayings time and time again, but it actually holds true on SEM. Search Engine Marketing is the art where you buy words or phrases, and when someone enters your purchased words/phrases, a link to you Web site appears above the organic listings or to the right side of the page, depending on which search engine the search is performed. It is simple enough on the surface, however getting accounts on seven different search engines, managing the clicks, costs and ad can be a bit more difficult. Find a vendor that can at least get some searches leading to your site. Buying some good clicks is money well spent.