After switching to the new provider, Sheehy increased leads from 400 to 1,350 in the first two months and have continued to improve results. Today they are generating more than 2,400 leads a month from their Web site alone. They’re selling more than 400 cars a month online.
The Web site
Roy Reutter has found there are five keys to a great automotive Web site. They are:
Simple and easy to use
Content that the customer wants
High-impact, engaging multi-media fast to load even on a low-speed connection
Automatic updating for inventory, specials and pricing
Designed to create more Internet, phone and showroom traffic
According to Reutter, the Sheey Auto Stores have been able to generate more traffic at a lower cost per sale by using search engine optimization in conjunction with multi-media buzz mail campaigns blended with traditional marketing strategies. As a result, customers are landing at www.Sheehy.com
rather than at the competitors’ sites.
“If you can’t generate traffic there’s no point in having a Web site,” Reutter said.
The Bottom Line
Sheehy sold 414 cars online by shifting some of their advertising.
After launching the new Web site Sheehy went from 400 leads to 1,350 leads in only 60 days and today they generate over 2,400 leads per month.
The closing ratio or the leads from www.Sheehy.com
is three to four times higher and the cost/sale averages $130.
is designed to drive phone and showroom traffic. The Web site is now the top source of phone leads.