Before choosing an Internet-channel manager, you should set out a clear description of qualifications and responsibilities. While this person should ideally have strong computer and interpersonal skills, the eBay Motors platform is one that can be learned with proper time dedication and training.
The eBay Motors dedicated dealer page (www.ebaymotors.com/services/dealers.html) is the first resource for your Internet manager. Here they can view best practices, including selecting inventory, creating listings, pricing, communicating, building trust and managing an eBay Motors account. The site also includes links to listing software such as CarAd, training resources and overviews of shipping and financing services.
AutoDealerDaily.com also hosts chats with dealers utilizing eBay Motors and top seller account managers from eBay Motors. These chats are a great way to hear best practices and bounce ideas off experienced sellers and eBay Motors employees.
Consider creating a compensation plan similar to your sales team, yet specifically tailored for Internet sales. Your Internet manager should have motivational incentives and subsequent rewards for increased sales, providing top notch customer service and for ultimately expanding your customer base.
Your eBay Motors sales are likely to accelerate quickly if you are able to designate a leader to manage this highly effective complimentary sales channel.