SEM, on the other hand, is the fun, quick stuff. SEM is advertising through search engines. Advertising budgets exist for print, television or radio, and SEM now is a part of that budget. On any given day, you could have an SEM ad that is seen by hundreds, thousands, even tens of thousands of people on Google alone. Not too shabby.
Like professional boxers who spend months, even years, training and fine tuning their bodies for a prize fight; SEO requires diligence and “eye on the prize” long-term focus. There is no easy way to get ready for this competition. It takes training and refining over the long haul to be prepared to stand out as the best. SEM is like the coach who jump starts the training and kicks the boxer (SEO) in the tail to help build and keep the necessary momentum to win the prize.
SEM can help drive traffic to your website almost immediately. The more traffic SEM directs to your site, the more popular it becomes. The more popular it is, the higher your search engine ranking becomes. That’s SEO and SEM working together! The higher your search engine ranking becomes, the more car buyers can find your site. When more car buyers find you, you can sell more cars.
So… Boxer (SEO) + Coach (SEM) = Winning the Prize (Findability). Car buyers can buy from you only if they can find you. Once they find you, you must make sure that your website is a lead generating machine. We’ll save that for a future article.
Vol 3, Issue 6