Two Easy, Inexpensive Ways To Help You Locate Your Next Buy Here Pay Here Lot

February 2010, Auto Dealer Today - WebXclusive

by Charley Pompey - Also by this author

 Your Next BHPH Lot


I do not believe that “dealer row” is always the right place to be. Your local zoning may dictate a concentration of automotive retail and repair facilities into one area of your city or town. If you have the flexibility to choose otherwise, here are my thoughts.

Large companies like McDonald’s and Olive Garden have entire departments and large budgets dedicated to choosing new locations for their restaurants as they expand their businesses. A small buy here pay here dealer who is starting out or expanding does not have the benefit of this expertise. There are a couple ways to make the site selection process easier and relatively inexpensive.

1)  A company like Aaron’s Rentals has the same essential demographic as a typical buy here pay here customer and devotes time, money and energy to site location of its stores. The company feels so strongly about store site selection that it is part of the franchise agreement and locations are usually inspected before leases or purchases are agreed to. Additionally, Aaron’s expansion has been relatively recent, so its stores are in good locations for today's market.

Why not tap into this expertise at no cost? If you have a general area you want to locate in, use Google Maps and plot all the Aaron’s locations in that area on the map. Check your possible locations against those points on the map. Remember, they have already done all the work. They checked the area your customers live in and searched out the high traffic roads.

Depending on the size of your area, try to keep your location approximately one mile or so from the nearest Aaron’s location.

2)  Contact the local billboard company and get a listing of all the billboards in the area you are considering. Be sure to ask for the traffic counts for each board. These traffic counts will give you a very good idea of how many cars per day will drive by the locations you are looking at. Load the nearest ones into Google Maps also. The billboard traffic counts may be a little inflated, but it is still a great resource.

By using the combination of the Aaron’s locations and their positions on the Google Maps program and the nearest billboards’ drive-by numbers, you can select a location for your BHPH dealership with a high level of confidence that it has the BHPH customers nearby and gets a substantial amount of drive-by traffic.

The only cost involved is your time and effort. Try it.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  



Jim Ziegler
Stupid Is as Stupid Does

By Jim Ziegler
The Alpha Dawg charts the brief rise and long fall of Johan de Nysschen, the recently departed president of Cadillac and author of the business plan that effectively crowned Lincoln as the new king of American luxury.

They Finally Killed Somebody

By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler

All Things Must Pass

By Jim Ziegler

Opening Observations

They Took Cadillac for a Ride

By Tariq Kamal
Hindsight is 20/20, but at least one industry member saw GM’s latest mishap coming a mile away.

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.