Article

What’s New?

Learn more about the latest products and services to reach the automotive retail and finance marketplace.

February 2014, Auto Dealer Today - Feature

by Tariq Kamal

Cloud-Based Payment Data

SwervePay Auto is a new, cloud-based solution designed to allow dealers to reduce service department operating costs and increase profitability. After creating a customer profile with each initial transaction, the system can initiate automated text or email messages for future visits. By helping to secure additional business and providing customers an easy way to authorize repairs, the new service can boost fixed ops revenue and enhance the customer experience, according to the provider. www.swervepay.com/auto

Dynamic Dealer Web Platform

Haystak Digital Marketing has launched a new web platform designed to deliver easy access to dealer websites by car buyers whether they connect by smartphone, tablet or desktop computer. The new platform, which was officially unveiled at the 2014 NADA Convention, also includes integrated search engine optimization and advanced reporting, comprehensive dashboard analytics and more, according to the company.
www.haystak.com

Cobalt Surveys Inventory Browsers

A new ebook published by Cobalt, div. ADP Dealer Services Inc., was designed to tackle dealers’ perceptions of how customers browse their inventories. “The 2014 Inventory Shopping Experience Study” includes the results of a survey of real, in-market car buyers as well as advice for dealers who wish to maximize their Internet sales leads. The book can be downloaded free of charge by clicking the “Industry Insights” tab at the company’s website. www.cobalt.com

Standard Grades for Auction Units

Auto Auction Services Corp. (AASC) has announced the launch of AutoGrade, a system developed in partnership with Manheim. The solution was designed to help dealers maintain a consistent grading system for auction units while keeping certain vehicle data confidential. The system is currently available only to AASC members but will not incur any additional charges, according to the company. www.autoims.com

Turnkey Digital Marketing

Cactus Sky Digital has announced the launch of a new, turnkey digital marketing solution designed exclusively for auto dealers. “Pot of Gold” was designed to scan dealers’ CRMs for dormant prospects, scrub the data, prepare customized emails and coupon pages and display the information on a reporting dashboard. New customers can enjoy one month of free service with a three-month commitment until Feb. 15, 2014, according to the provider. www.cactussky.com

Standard Grades For Auction Units

Auto Auction Services Corp. (AASC) has announced the launch of AutoGrade, a system developed in partnership with Manheim. The solution was designed to help dealers maintain a consistent grading system for auction units while keeping certain vehicle data confidential. The system is currently available only to AASC members but will not incur any additional charges, according to the company. www.autoims.com

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