Article

Value Added

Check out four products and services that were designed to benefit dealers and customers.

August 2014, Auto Dealer Today - Feature

by ADM Staff

Capture PHANTOM Car Shoppers

NabThat was designed to allow dealers to interact with, capture, and sell to consumers who are otherwise reluctant to fill out lead forms. Dealers can capture up to 30% of Web traffic with NabThat’s Website Dealer Widget, according to the company. Car buyers can use the system to make an offer on a specific vehicle or schedule a test drive. www.nabthat.com

New Referral Program 

SendMeAFriend, which is integrated with AutoStar Solutions’ DMS, was designed to generate leads by leveraging and rewarding recent customers. Dealers ask sold customers to enroll in the referral program and share the names of potential prospects, then pay referring customers for any closed business. www.sendmeafriend.com






Eco-Friendly Protection

Eckbond’s “Ultimate” suite of protection products includes paint, interior, dent, wheel, glass and more. The lineup was designed to offer car buyers a suite of valuable, eco-friendly products and is available to dealers and agents with no investment or start-up cost, according to the manufacturer. www.eckbond.com






The Next Up Adds Alerts 

The Next Up has added a feature that alerts sales managers via cell phone when a sales rep takes a new guest. The system allows managers to assist sales staff early in the process and more often, creating the opportunity to boost closing ratios and gross profits, according to the company. us.thenextup.com


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