Highline Concepts

Three new vehicles from luxury marques were designed to push the boundaries of sustainability, power and style.

September 2014, Auto Dealer Today - Feature

by Stephane Babcock

BMW Maasaica

It may never end up on a showroom floor, but this concept car takes vehicle design and production to a whole new level. Working in partnership with BMW, Swedish designer Erik Melldahl sought to design a sustainable vehicle for emerging markets. The result is the Maasaica, a “contextual concept” that is assembled by members of the Maasai tribe in Africa’s Serengeti region. The sheet metal is formed by a mixture of mycelium mushrooms and grass that grows upon a 3-D-printed frame over the course of several days. 

Aston Martin DP-100

The Aston Martin DB5 holds a special place in the hearts of James Bond fans for its appearance in 1964’s “Goldfinger” and its return in the series’ latest entry, “Skyfall.” Aston Martin’s newest concept, the DP-100, could convince 007 to trade up. Created using the full range of techniques applied in the development of the OEM’s production sports cars — including hand sketches and 3-D modeling — the DP-100 was unveiled at the 2014 Goodwood Festival of Speed. 

Infiniti Q50 Eau Rouge

Although still considered a concept vehicle, the Q50 Eau Rouge will probably make it to the production line. The only obstacle is the projected $100,000 price tag, which would make it the most expensive Infiniti to date and limit annual production to less than 500 units. Named after a high-speed corner of the famed Spa-Francorchamps race circuit in Belgium, the Q50 Eau Rouge would boast aerodynamic carbon-fiber bodywork and at least 500 horsepower at 600 pound-feet of torque. 

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  



Jim Ziegler
All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler
Ziegler has harsh words for the so-called geniuses behind escalating factory incentives, political support for autonomous vehicles, AutoNation's 'millennial-friendly' pay plan, and the Carvana IPO.

Don't Run, We Are Your Friends!

By Jim Ziegler

The Future Ain't What It's Cracked Up to Be

By Jim Ziegler

Opening Observations

Over the Curb