Inside Job: Special Report on Embezzlement
Embezzlement leaves a black mark on the industry and can be devastating to the affected dealership. But there are only so many staffers with access to accounting records, and most embezzlers fit a known profile. So why does each case seem to take dealers by surprise?
Opting In: Text Marketing
Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
Stik'in It to Fake Reviews
Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
When a sudden financial loss strikes an otherwise profitable dealership,
filing for bankruptcy may be the best way to save the store.
Cal Worthington: Brand of Gold
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
Go See Cal [Worthington]
The editor pays homage to the legendary Cal Worthington and wonders if there will ever be another pitchman like him.
Spotting a Fake Online Review
Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.