The 2015 Automotive Forum promised good times — and significant change — for dealers in the years ahead.
Living the Dream
Bold business moves and a dynamic setting proved to be the winning formula for Brickell Motors and its owner, Mario Murgado.
The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Lead Generator or Time Waster?
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Apples and Pomegranates
Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’
It’s Monday, But That’s OK
F&I pros can escape the weekly grind by focusing on authenticity and turning car buyers into loyal customers and dealer advocates.
Before you eliminate your F&I department, bring it back to life by clearly delineating its purpose and establishing its value to your customers.
Minority dealers have increased their numbers, but many say the industry is still lacking in terms of representing its customer base.