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Tariq Kamal, Auto Dealer Monthly Managing Editor. On Course
The 2015 Automotive Forum promised good times — and significant change — for dealers in the years ahead.
Mario Murgado (right), owner of Miami’s Brickell Motors, stands with partners Rick Barraza (left) and Alex Andreus.  Living the Dream
Bold business moves and a dynamic setting proved to be the winning formula for Brickell Motors and its owner, Mario Murgado.
Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns. The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device.  Lead Generator or Time Waster?
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Apples and Pomegranates
Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’
It’s Monday, But That’s OK
F&I pros can escape the weekly grind by focusing on authenticity and turning car buyers into loyal customers and dealer advocates.
Combining the efforts of sales and F&I could negatively affect customers by narrowing their financing options. F&I professionals must be trained to demonstrate the value of all types of financing, including dealer-arranged financing.  Saving F&I
Before you eliminate your F&I department, bring it back to life by clearly delineating its purpose and establishing its value to your customers.
Customers are more likely to order needed repairs and return for future service when dealers make constant, transparent and friendly communication a priority.  6 Touchpoints for Service Customers
Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.
Steve Song took over as president of FH Dailey Chevrolet in San Leandro, Calif., in 2011. Song believes General Motors is invested in creating opportunities for minority members in a changing industry.  Progressive Dealers
Minority dealers have increased their numbers, but many say the industry is still lacking in terms of representing its customer base.
Videos are most effective as part of a training curriculum that adds context to the lessons presented. Stop Punishing Your Staff!
Sentencing your sales staff to an afternoon in front of the TV or computer is no way to motivate them.

DP's Office News

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DealerRater Streamlines Review Collection for Dealers
The dealer review site announced the addition of ReviewBuilder to its certified dealer program. The automated solution is designed to help dealers accelerate the collection of online reviews.
New-Car Transaction Prices Continue to Rise in June
New-car transaction prices rose 2% in June, with Ford leading the way. The only automaker to realize a decrease was the Volkswagen Group.
Automotive Loyalty Reaches Highest Levels in a Decade, IHS Reports
IHS reported this week that brand loyalty among automotive brands has reached a 10-year high, with 13 brands also realizing 10-year highs in loyalty rates.
Experian Examines the Muscle Car Resurgence
Experian Automotive's review of the American muscle car resurgence found that Chevrolet Corvette and Dodger Viper buyers tend to pay cash, while the Dodge Charger was the most leased muscle car.
NADA’s Koblenz Joins Industry Summit Roster
The NADA official who has spearheaded the association's efforts to protect franchised dealers from federal regulatory overreach will be at Industry Summit 2015 to deliver a keynote address, event organizers announced this week.
Two Las Vegas Dealers Settle FTC Charges
Two auto dealers in Las Vegas agreed to settle FTC charges that they used deceptive ads to promote the sale or leasing of their vehicles, including advertising heavily discounted prices that were not generally available to consumers.
Protective Asset Protection Receives 2015 Dealers’ Choice Award
Protective Asset Protection was named a Platinum winner in the vehicle service contract provider category of Auto Dealer Monthly’s 2015 Dealers’ Choice Awards.
KBB Raises 2015 Sales Forecast to 17.1 Million Units
Kelley Blue Book said today that it expects June sales to total 1.5 million units, which would push first-half and second-quarter sales totals to their highest levels since 2005. The firm also raised its 2015 sales forecast from 16.9 million to 17.1 million.
A1 Software Launches Mobile CRM Sales App
A! Software has rolled out a freemium mobile CRM sales app that allows salespeople to manage prospects, manage and showcase inventory and manage their appointment schedule.
Equifax, 700 Credit Expand Partnership
The two firms announced today that they have expanded their relationship to provide dealers and their F&I offices with a fully integrated income and employment verification solution.