DP's Office

Useful Articles

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Big and Small
This month’s collection proves that concept and custom cars come in all shapes and sizes.
Lead Time
These four services were designed to help dealers create new sales opportunities and upsell customers.
As the face of his multistate dealer group and a West Virginia state senator, Bill Cole is comfortable in front of the cameras, and his affable personality comes through on TV.  To Be or Not to Be On-Camera
Are you ready — and qualified — to become the face and voice of your dealership? Marketing expert asks the tough questions.
Women Are Not a Moving Target
Simple promises and superior results are the key to marketing your dealership to women.
The Foundation of Marketing Expansion
Dealers who dive into special finance without personnel, processes and pay plans in place are bound to miss opportunities.
How to Respond to Comments
Marketing expert offers pointers for encouraging positive feedback and responding to negative comments online.
Event Space
The size and scope of Industry Summit continues to change with time and the demands of the market.
Cutting Keys
Sales and F&I managers can defuse interdepartmental conflict by walking a mile in their co-workers’ shoes.
Lead With Commander’s Intent
Empower your staff by making your objectives clear and giving them room to work.
The Great A/B Experiment
Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.

DP's Office News

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Biweekly Payment Provider Bulks Up Compliance Practices
USEA implements code of ethics and a certification test for its dealership partners. The move comes more than three months after the NADA notified members that the FTC was investigating biweekly payment programs.
Photo Credit: <a href="https://www.flickr.com/photos/57009135@N00/8246725201/">planetc1</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-sa/2.0/">cc</a> Court Rules Yelp Can Manipulate Business Ratings
This month, the Ninth U.S. Circuit Court of Appeals upheld a lower court’s ruling that dismissed a proposed class-action lawsuit against Yelp. The suit claimed the company extorts advertising dollars from businesses in exchange for good reviews, a practice the federal court said is not illegal.
Hudson Cook LLP's Lucy Morris Hudson Cook Adds Former CFPB Enforcement Deputy as Partner
Hudson Cook adds another former CFPB official to its offices in Washington, D.C., in Lucy Morris. She was a founding member of the implementation team that organized the CFPB after passage of the Dodd-Frank Act.
NHTSA Fumbled GM Recall, House Reports
A House committee released a report this week that raised questions about how the National Highway Traffic Safety Administration responded to consumer complaints regarding faulty ignition switches on GM vehicles.
Mass. High Court Rules in Favor of Tesla
This week, the Supreme Judicial Court of Massachusetts upheld a lower court’s ruling that dealers did not have grounds to challenge Tesla Motors’ ability to sell vehicles in the state.
Ziegler to Kick off Industry Summit With All-Day Profit Masters Seminar
The preconference seminar is designed for general managers, sales managers, BDC and Internet department directors, and F&I directors. The all-day seminar is being offered as a value-add for registrants of Industry Summit.
EFG Companies Awarded ASE Blue Seal of Excellence
The National Institute of Automotive Service Excellence’s Blue Seal of Excellence signifies the level of expertise and knowledge of repair shop technicians and claims administrators.
Rep. Scott Garrett’s amendment to H.R. 4660 would prohibit funds made available by the act from being used for litigation that relies on the disparate impact theory. 7 Financial Organizations Back Disparate Impact Amendment
Seven financial organizations issued a letter to the U.S. House of Representatives on May 29 in support of an amendment to an appropriations bill that would limit Justice Department litigation relying on the disparate impact theory of discrimination.
Average Vehicle Age Remains Steady at 11.4 Years
The combined average age of all light vehicles on the road in the U.S. remained steady at 11.4 years. IHS says the average age is likely to remain at 11.4 years through 2015.
Sales Pick Up in Late May
CNW reported this week that sales picked up in late May, with the firm expecting deliveries for the month to increase 11% from a year ago.