DP's Office

Useful Articles

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The Great A/B Experiment
Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.
Data Games
NADA 2014 brought the battles and brinksmanship over big data into sharp focus.
No More Excuses
Your customers are not to blame for your lack of back-end profit on subprime deals. It’s time to stop overselling your inventory and start producing.
New Customs
Keeping up with technology requires us to constantly re-evaluate our needs and take no tool for granted.
Check Your DMS Bill
Billing errors for dealership management systems are more common than you may think. Technology expert suggests you check your monthly invoice for erroneous charges related to hardware and software, annual increases and click fees.
What’s New?
Learn more about the latest products and services to reach the automotive retail and finance marketplace.
Ladies' Night: Marketing to Females
Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.
Online Marketing: On the Brink of Innovation
Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.
What’s Your ‘One Thing’?
This year’s NADA convention gives each dealer the chance to ask what he or she needs to drive their business forward in the year ahead.
Regulators' Expectations: The Onus of Compliance
AFIP founder offers eight answers to the question every dealer in America is asking: What do regulators expect of me?

DP's Office News

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Autosoft Adds Carfolks to Integration Program
Carfolks, an integrated marketing and employee-retention solution, has become a partner in Autosoft’s third-party integration program, FLEX Connect.
J.D. Power Acquires Korrelate
The addition of the measurement and analytics firm expands J.D. Power’s capabilities to measure the effectiveness of digital advertising spending.
Dealers' Choice Awards: Cast Your Vote Today
Voting for the 2014 Dealers’ Choice Awards is now open. Readers of the magazine can now cast their vote for the top vendors, consultants and trainers.
Braskamp Joins Industry Summit 2014
The bank's director of national sales and originations will open Industry Summit 2014 with a keynote address on Monday, Sept. 8, at Paris Las Vegas.
ADP Plans to Spin Off Dealer Services Business
The company expects to complete the separation of the two companies in the early part of the fourth quarter. Leading the Dealer Service business unit will be ADP executives Steve Anenen and Al Nietzel.
Kelley Blue Book Announces 2014 Brand Image Award Winner
Honda holds onto its reign as best overall brand and most trusted brand, while Kia, GMC, Jaguar earn first Brand Image Awards.
Aging Buyers Want Quality, Convenience, Study Shows
New auto purchasers are aging and that will have implications on many related areas, including service, according to Foresight Research.
Industry Summit Adds Dealership Sales & Technology Track
Dealership Sales & Technology joins the F&I, Special Finance and P&A Leadership tracks for the annual event, which will be held Sept. 8–10 at Paris Las Vegas.
Dealers' Choice Awards Moved to August
The publishers of Auto Dealer Monthly have announced that the magazine’s annual Dealers Choice Awards have been moved from the April issue to the August issue.
Auto Dealer TV Debuts
Catch the first episode of Auto Dealer TV, brought to you by Auto Dealer Monthly and F&I and Showroom magazine.