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Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns. The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device.  Lead Generator or Time Waster?
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Apples and Pomegranates
Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’
It’s Monday, But That’s OK
F&I pros can escape the weekly grind by focusing on authenticity and turning car buyers into loyal customers and dealer advocates.
Combining the efforts of sales and F&I could negatively affect customers by narrowing their financing options. F&I professionals must be trained to demonstrate the value of all types of financing, including dealer-arranged financing.  Saving F&I
Before you eliminate your F&I department, bring it back to life by clearly delineating its purpose and establishing its value to your customers.
Customers are more likely to order needed repairs and return for future service when dealers make constant, transparent and friendly communication a priority.  6 Touchpoints for Service Customers
Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.
Steve Song took over as president of FH Dailey Chevrolet in San Leandro, Calif., in 2011. Song believes General Motors is invested in creating opportunities for minority members in a changing industry.  Progressive Dealers
Minority dealers have increased their numbers, but many say the industry is still lacking in terms of representing its customer base.
Videos are most effective as part of a training curriculum that adds context to the lessons presented. Stop Punishing Your Staff!
Sentencing your sales staff to an afternoon in front of the TV or computer is no way to motivate them.
Dealers who excel in SF know that the documentation customers use to prove residence and income is becoming increasingly easy to fake, prolonging the verification process.  Stop the Presses!
A recent front-page article spins the facts to make the auto finance industry and dealers look bad.
At John Elway’s Crown Toyota in Ontario, Calif., a sales manager bar takes the place of the menacing, raised sales towers that still loom over many showrooms.  5 Ways to Redefine the Customer Experience
Facilities expert shares five design trends that are driving sales and service at dealerships nationwide.

DP's Office News

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More Drivers Using Green to Go 'Green,' Experian Finds
Latest Experian study shows consumers buying an alternative-powered vehicle are more likely to pay cash than those buying a gas-powered vehicle
Hudson Cook Adds Partner to N.Y. Office
Hudson Cook LLP has added Trisha Cacciola as a partner in its Long Island, N.Y. office.
Full-Size Vans Record Strongest Retention Value, Black Book Reports
Depreciation patterns are on a different trajectory than 2014, according to Black Book. The firm reported a 0.7% decrease in value for 2009-2013 model-year vehicles.
3 Birds Marketing Partners with Toyota
The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.
March Sales Pace at 17.15 Million-Unit SAAR
Total new-vehicle sales in March increased 0.6% from a year ago to 1,545,802 units. The seasonally adjusted annual rate increased to 17.15 million units, according to Autodata Corp.
Buffett Won’t Steer F&I, Defends Franchise Model
The Billionaire investor weighs in on a host of topics, from Tesla and the franchise system to his acquisition of the Van Tuyl Group and the opportunities that lie in F&I.
Pelican Auto Finance, AUL Partner on New VSC Program
The subprime auto finance source joined forces with AUL to develop a new vehicle service contract program.
Nissan, SiriusXM to Debut New Telematics System
SiriusXM and Nissan will debut a new telematics system on select 2016 mode-year Nissan vehicles, starting with the OEM’s flagship Maxima sedan.
New Study Outlines Keys to Improving Dealership Performance in the Digital Age
A study conducted in cooperation with the NADA concludes that dealers must collaborate more with automakers to fend off challenges to the current retail model.
Agency Head to Tackle 'Your Responsibilities' at Compliance Summit
Michael Tuno of World Class Dealer Services will provide a regulatory update as well as some practical takeaways attendees of Compliance Summit can easily employ at their stores.