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Tariq Kamal, Auto Dealer Monthly Managing Editor. On Course
The 2015 Automotive Forum promised good times — and significant change — for dealers in the years ahead.
Mario Murgado (right), owner of Miami’s Brickell Motors, stands with partners Rick Barraza (left) and Alex Andreus.  Living the Dream
Bold business moves and a dynamic setting proved to be the winning formula for Brickell Motors and its owner, Mario Murgado.
Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns. The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device.  Lead Generator or Time Waster?
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Apples and Pomegranates
Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’
It’s Monday, But That’s OK
F&I pros can escape the weekly grind by focusing on authenticity and turning car buyers into loyal customers and dealer advocates.
Combining the efforts of sales and F&I could negatively affect customers by narrowing their financing options. F&I professionals must be trained to demonstrate the value of all types of financing, including dealer-arranged financing.  Saving F&I
Before you eliminate your F&I department, bring it back to life by clearly delineating its purpose and establishing its value to your customers.
Customers are more likely to order needed repairs and return for future service when dealers make constant, transparent and friendly communication a priority.  6 Touchpoints for Service Customers
Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.
Steve Song took over as president of FH Dailey Chevrolet in San Leandro, Calif., in 2011. Song believes General Motors is invested in creating opportunities for minority members in a changing industry.  Progressive Dealers
Minority dealers have increased their numbers, but many say the industry is still lacking in terms of representing its customer base.
Videos are most effective as part of a training curriculum that adds context to the lessons presented. Stop Punishing Your Staff!
Sentencing your sales staff to an afternoon in front of the TV or computer is no way to motivate them.

DP's Office News

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TrueCar Denies Claims in CNCDA Lawsuit
The California New Car Dealers Association filed a lawsuit against TrueCar Wednesday, alleging the that the shopping site is not in compliance with certain sections of the California Vehicle Code — a claim TrueCar has denied.
Autosoft Certifies MaximTrak F&I Platform
MaximTrack Technologies’ F&I suite has completed Autosoft’s certification process and now integrates with the tech firm’s FLEX DMS.
April Vehicle Sales Paced at 16.5 Million-Unit SAAR
Total new-vehicle sales in April increased 0.6% compared with a year ago to 1.45 million units sold, according to Autodata Corp. April’s SAAR was 16.5 million units.
Autos On Video Selects Flick Fusion As Hosting And Integration Partner
The provider of video walk-around technology has tabbed Flick Fusion’s video marketing platform to host its videos. Auto On Video officials said the connection will provide users with enhanced video content, marketing and distribution features.
AppOne Update Eases Compliance Burden for BHPH Dealers
Wolters Kluwer’s new update allows its AppOne platform to accommodate multiple payment frequencies, helping to further streamline the loan origination process for buy-here, pay-here dealers.
Annual Cost to Own a Vehicle Falls 2%, AAA Finds
Decreases in gas prices and finance charges related to auto loans fueled the decline, but rises in maintenance and tire replacement costs make F&I protections an important consideration for vehicle owners.
Credit Unions Now Third Largest Auto Lender Type, CUDL Reports
Credit unions are competing aggressively in the automotive marketplace, financing one in four auto loans so far in 2015, CU Direct reports.
Putting F&I Online Increases Profits, MakeMyDeal Finds
A new study from Cox Automotive company MakeMyDeal found that 63% of consumers would be more likely to buy F&I products if they could learn about them on their own time before entering a dealership.
More Drivers Using Green to Go 'Green,' Experian Finds
Latest Experian study shows consumers buying an alternative-powered vehicle are more likely to pay cash than those buying a gas-powered vehicle
Hudson Cook Adds Partner to N.Y. Office
Hudson Cook LLP has added Trisha Cacciola as a partner in its Long Island, N.Y. office.