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October 2013, Auto Dealer Today - Feature

Go See Cal [Worthington]

By Gregory Arroyo

The editor pays homage to the legendary Cal Worthington and wonders if there will ever be another pitchman like him.

Tags: branding, Cal Worthington, commercials, dealership culture, fun selling, obituary

December 2012, Auto Dealer Today - WebXclusive

5 Questions Auto Dealers Should Ask Before Buying a Digital Sign

By David Warns

Author David Warns points out some advantages of utilizing digital signs for dealerships and offers a few questions dealers should ask before making such an investment.

Tags: advertising, BDC, branding, compliance, digital signage, Online Marketing, Regulations, Service, signage

September 2012, Auto Dealer Today - WebXclusive

Same is Lame

By Courtney Cole

How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.

Tags: advertsing campaign, BDC, branding, Credit Scores, Customer Experience, dealership marketing, marketing, possitive attitude, professional presentation, sales training, special finance

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