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September 2012, Auto Dealer Today - WebXclusive

Express Auto Emphasizes the R in CRM

At Express Auto, a five-store BHPH operation based in Kalamazoo, Mich., follow-up is the most important aspect of CRM. Management wants to cultivate relationships with all customers who submit leads because many of them are weeks or months away from buying.

By Kimberly Long

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.

Tags: BDC, bhph, CRM, CSI, Customer Experience, Customer Relations, customer satisfaction, data mining, demographics, Email Marketing, follow up, Love It or Return It, repeat and referral sales, reputation management, text marketing

August 2012, Auto Dealer Today - WebXclusive

Technology Has Transformed Dealerships

By Joseph Clementi

Author and dealership general manager Joseph Clementi reflects on the numerous ways in which technology has impacted all parts of the dealership.

Tags: ACV, BDC, CRM, CSI, DMS, inventory, SEM, SEO, technology, using technology, vin scanning

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