March 2013, Auto Dealer Today - WebXclusive
By Daryl K. Tabor
Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.
Tags: BDC, Customer Loyalty, Customer Retention, DMEautomotive, Fideltiy Warranty Services, Generation Y, MediaTrac, Parts and Service, Prepaid Maintenance, Resource Automotive
December 2012, Auto Dealer Today - WebXclusive
By Brad Nierenberg
Brad Nierenberg, president of RedPeg Marketing, looks at how consumers use social media throughout their purchasing cycle and what it means for auto dealers.
Tags: BDC, Customer Loyalty, Facebook, Radio Sales Today, sales funnel, social media marketing
October 2012, Auto Dealer Today - WebXclusive
While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.
Tags: BDC, Customer Loyalty, Customer Retention, Customer Service, Facebook, social media marketing
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