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Dealership

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April 2016, Auto Dealer Today - Feature

Take Control of Your Used-Car Inventory

By Bill Mokry

If you give your used units the attention they deserve, they will reward you with increased profits.

Tags: Dealership, Inventory Management, Used-Car Sales

December 2013, Auto Dealer Today - Feature

Scam Artists: Embezzlement in Car Dealerships

By David Gesualdo

Enforcing accountability is the only sure way to prevent the embezzlement of dealership funds.

Tags: car dealer, David Gesualdo, Dealership, embezzlement, employee, fraud, Stephanie Forshee

November 2013, Auto Dealer Today - Feature

Opting In: Text Marketing

Todd Buch, president of McCafferty Auto Group, is using a new mobile marketing channel to reel in potential customers who use their smartphones to access the dealer group’s websites.

By Stephanie Forshee

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

Tags: commercials, Dealership, Ford, Kia, McCafferty Auto Group, Stephanie Forshee, text marketing, Todd Buch, YouTube

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