DP's Office

Digital Marketing

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February 2014, Auto Dealer Today - Feature

Online Marketing: On the Brink of Innovation

By Stephanie Forshee

Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.

Tags: Advertising, Dave Winslow, Dealer.com, Digital Marketing, Facebook, Google, Mobile, Social Media, Yelp

April 2013, Auto Dealer Today - WebXclusive

Dealership Spotlight: George Grubbs III

By ADM

George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.

Tags: advertsing campaign, BDC, business management, customer service innovations, dealership profiles, Digital Marketing, Independent Community Bankers of America, Infinity, internet sales, pintrest, using social media

January 2013, Auto Dealer Today - WebXclusive

Focus on Optimizing Your Website for Better Conversion

By Ali Amirrezvani

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

Tags: Auto Dealer Monthly, BDC, best practices, Dealer Websites, DealerOn, Digital Marketing, google analytics, internet marketing, internet sales, OEM, using technology, web marketing, www.crazyegg.com, www.usertesting.com, www.visualweboptimizer.com

December 2012, Auto Dealer Today - WebXclusive

Battles Loom Ahead for Automotive Domain Names

By George Nenni

Author George Nenni looks at a recent major change in the world of Internet domain names.

Tags: BDC, Dealer Websites, Digital Marketing, domain names, gTLDs, ICANN, OEM, web marketing

November 2012, Auto Dealer Today - WebXclusive

Digital Marketing Dos and Don'ts

By Amy Peck

The one constant with digital marketing is that it changes… constantly. The challenge for car dealerships is keeping up with the ways in which digital marketing can help them discover and engage consumers, and turn

Tags: BDC, Digital Marketing, Edison Research, Facebook, google+, online advertising, SEO, twitter, Yahoo! Autos, Yelp, YouTube

November 2012, Auto Dealer Today - WebXclusive

Applying a “Back to Basics” Philosophy to Your CRM

By Philip Barras

Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.

Tags: BDC, client relations, CRM, CRM data usage, data mining, Digital Marketing, Email Marketing, Marketing, post sale follow up, Sales Process, Software, Technology

August 2012, Auto Dealer Today - WebXclusive

The Many Uses of Mobile Apps

By Jennifer Murphy Bloodworth

Opportunities abound for dealers to harness the power of the mobile app as a means of connecting with customers and for aiding day-to-day operations. Auto Dealer Monthly takes a look at some of the providers serving the mobile space.

Tags: Android, AutoMotion TV, BDC, DealerBug, dealership mobile website, Digital Marketing, Mobile Applications, Mobile Marketing, mobile websites, online advertising, using social media

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