December 2015, Auto Dealer Today - Cover Story
By Toni McQuilken
Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.
Tags: BDC, Dealers, Online Marketing
November 2015, Auto Dealer Today - Cover Story
By Tariq Kamal, Managing Editor
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Tags: dealer, Online Marketing, social media marketing
January 2015, Auto Dealer Today - Cover Story
By Rich Moore
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Tags: Internet Leads, Online Marketing, social media marketing
December 2012, Auto Dealer Today - WebXclusive
By David Warns
Author David Warns points out some advantages of utilizing digital signs for dealerships and offers a few questions dealers should ask before making such an investment.
Tags: advertising, BDC, branding, compliance, digital signage, Online Marketing, Regulations, Service, signage
By Ali Amirrezvani
Ali Amirrezvani, president and CEO of DealerOn, discusses changes dealers can make to their digital marketing strategy to include an under-served segment online, F&I.
Tags: automotive SEO, BDC, CAPTCHA code, credit application, F&I, NADA, Online Marketing, search engine optimization, special finance, web marketing, Web Tools, WordPress
November 2012, Auto Dealer Today - WebXclusive
By Kimberly Long
Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing
By Derek West
Derek West outlines seven things that great pay per click management companies have in common. Every dealer needs to make sure they are investing in the right platform with the right company.
Tags: advertsing campaign, BDC, Dealer Websites, google analytics, Online Marketing, pay-per-click advertising, web marketing, Web Tools
October 2012, Auto Dealer Today - WebXclusive
Technology expert Ali Amirrezvani offers a number of tips for effectively marketing your used inventory online.
Tags: BDC, best practices, DealerOn, Google, Inventory Management, inventory merchandising, M.A.S.T.E.R., Online Marketing, used car sales, web marketing
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