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September 2014, Auto Dealer Today - Feature

Stop Punishing Your Staff!

Videos are most effective as part of a training curriculum that adds context to the lessons presented.

By Harlene Doane

Sentencing your sales staff to an afternoon in front of the TV or computer is no way to motivate them.

Tags: Harlene Doane, sales training, special finance

January 2013, Auto Dealer Today - WebXclusive

Own The Phone 3 Day Intensive Training

By Greg Goebel

Own The Phone

Tags: BDC, Own the phones seminar, sales training

December 2012, Auto Dealer Today - WebXclusive

What You're Thinking Is Really Gross

By Alan Ram

Alan Ram of Proactive Training Solutions discusses how dealers can increase their gross profit.

Tags: BDC, CRM, customer satisfaction, gross profit, Profitability, sales training, sell the vallue, training

October 2012, Auto Dealer Today - WebXclusive

Creating the Simple-minded Customer

By Brian Barfield

Brian Barfield, founder of Modern Day Selling, closes out his series on the four basic customer types by focusing on the main goal: creating the simple-minded customer.

Tags: BDC, customer profiles, Customer Service, customer types, needs-analysis questions, sales training, simple minded customer

September 2012, Auto Dealer Today - WebXclusive

Trendy is Nice, But Don’t Forget the Basics of CRM

By Philip Barras

New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.

Tags: BDC, CRM, CRM data usage, Customer Retention, sales training, software, technology

September 2012, Auto Dealer Today - WebXclusive

Same is Lame

By Courtney Cole

How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.

Tags: advertsing campaign, BDC, branding, Credit Scores, Customer Experience, dealership marketing, marketing, possitive attitude, professional presentation, sales training, special finance

September 2012, Auto Dealer Today - WebXclusive

Check Mate: Selling an Analytical Customer

By Brian Barfield

Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.

Tags: BDC, Customer Interview, product knowledge, sales skills, Sales Tactics, sales training

August 2012, Auto Dealer Today - WebXclusive

Finding the Right Balance in CRM at Germain BMW of Naples

In Naples, Fla., the management staff at Germain BMW recently took on the task of better managing phone traffic. The answer was enlisting a call monitoring company, hiring a customer relations manager to handle some BDC-type functions and improving processes.

By Kimberly Long

At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.

Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, sales training, software, technology

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