September 2014, Auto Dealer Today - Feature
By Harlene Doane
Sentencing your sales staff to an afternoon in front of the TV or computer is no way to motivate them.
Tags: Harlene Doane, sales training, special finance
January 2013, Auto Dealer Today - WebXclusive
By Greg Goebel
Own The Phone
Tags: BDC, Own the phones seminar, sales training
December 2012, Auto Dealer Today - WebXclusive
By Alan Ram
Alan Ram of Proactive Training Solutions discusses how dealers can increase their gross profit.
Tags: BDC, CRM, customer satisfaction, gross profit, Profitability, sales training, sell the vallue, training
October 2012, Auto Dealer Today - WebXclusive
By Brian Barfield
Brian Barfield, founder of Modern Day Selling, closes out his series on the four basic customer types by focusing on the main goal: creating the simple-minded customer.
Tags: BDC, customer profiles, Customer Service, customer types, needs-analysis questions, sales training, simple minded customer
September 2012, Auto Dealer Today - WebXclusive
By Philip Barras
New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.
Tags: BDC, CRM, CRM data usage, Customer Retention, sales training, software, technology
By Courtney Cole
How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.
Tags: advertsing campaign, BDC, branding, Credit Scores, Customer Experience, dealership marketing, marketing, possitive attitude, professional presentation, sales training, special finance
By Brian Barfield
Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.
Tags: BDC, Customer Interview, product knowledge, sales skills, Sales Tactics, sales training
August 2012, Auto Dealer Today - WebXclusive
By Kimberly Long
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, sales training, software, technology
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