November 2015, Auto Dealer Today - Cover Story
By Tariq Kamal, Managing Editor
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Tags: Dealer, Online Marketing, social media marketing
January 2015, Auto Dealer Today - Cover Story
By Rich Moore
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Tags: Internet Leads, Online Marketing, social media marketing
April 2013, Auto Dealer Today - WebXclusive
By George Nenni
Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
Tags: automotive SEO, BDC, internet mark, internet marketing, Pinterest, social media marketing, web marketing
December 2012, Auto Dealer Today - WebXclusive
By Brad Nierenberg
Brad Nierenberg, president of RedPeg Marketing, looks at how consumers use social media throughout their purchasing cycle and what it means for auto dealers.
Tags: BDC, Customer Loyalty, Facebook, Radio Sales Today, sales funnel, social media marketing
November 2012, Auto Dealer Today - WebXclusive
By Kimberly Long
Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing
October 2012, Auto Dealer Today - WebXclusive
While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.
Tags: BDC, Customer Loyalty, Customer Retention, Customer Service, Facebook, social media marketing
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