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technology

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January 2013, Auto Dealer Today - WebXclusive

Managing Multi-Regional Operations: Stewart Management Group Finds Success in Market Diversification Cont'd

By John Carroll

John Carroll -The same is also true for advertising. In Birmingham, they stick strictly with TV. In Tampa, it’s newspapers. In Jacksonville, it takes a combination of both. It all depends on what is successful in the marketplace.

Tags: advertising, BDC, communication networks, multi-regional operations, newspaper advertising, radio ads, technology, telecom, television advertising

November 2012, Auto Dealer Today - WebXclusive

Applying a “Back to Basics” Philosophy to Your CRM

By Philip Barras

Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.

Tags: BDC, client relations, CRM, CRM data usage, data mining, digital marketing, Email Marketing, Marketing, post sale follow up, Sales Process, Software, technology

September 2012, Auto Dealer Today - WebXclusive

Trendy is Nice, But Don’t Forget the Basics of CRM

By Philip Barras

New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.

Tags: BDC, CRM, CRM data usage, Customer Retention, Sales Training, Software, technology

August 2012, Auto Dealer Today - WebXclusive

Finding the Right Balance in CRM at Germain BMW of Naples

In Naples, Fla., the management staff at Germain BMW recently took on the task of better managing phone traffic. The answer was enlisting a call monitoring company, hiring a customer relations manager to handle some BDC-type functions and improving processes.

By Kimberly Long

At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.

Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, Sales Training, Software, technology

August 2012, Auto Dealer Today - WebXclusive

Technology Has Transformed Dealerships

By Joseph Clementi

Author and dealership general manager Joseph Clementi reflects on the numerous ways in which technology has impacted all parts of the dealership.

Tags: ACV, BDC, CRM, CSI, DMS, inventory, SEM, SEO, technology, using technology, vin scanning

August 2006, Auto Dealer Today - WebXclusive

Pay Plans: An Employee And Employer Evaluation

By Harlene Doane

Harlene Doane - Have you ever wondered if a pay plan fair? The question is: “How do you evaluate your pay plan to determine fair?" A great pay plan has to be fair to the ...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Dealer Adds Retail Establishments To Online Sales

By Harlene Doane

Harlene Doane - Advertising cost for online sales runs about $100 per unit, which is much lower than industry averages for conventional sales...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Dealership Excelling With Niche Credit Market

By Harlene Doane

Harlene Doane - The answer is an open Chapter 7 Bankruptcy program that Special Finance Manager Mike Anthony has perfected ...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Work Smarter, Not Harder

By Craig Colender

Craig Colendar - When I was working in dealerships, I would write out each salesperson’s previous yearly results, set aggressive goals for the coming year and then apply the math necessary to get the job done: how many phone ups per day, floor ups per day, be-backs etc. I would review the game plan with each salesperson, enthusiastically emphasizing the ...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

What A Dealer Needs To Know About Running A Professional Detail/Reconditioning Department

By Bud Abraham

Bud Abraham - "we've always been able to operate the department with little equipment and low paying, entry level people."

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Find Lost Profits: Mind Your Dealership's Operation

By Jeff Smelley

Jeff Smelley - Inefficient daily operations in a dealership cost money, REAL MONEY, and unlike a missed sales opportunity, poor dealership operations will continue to cost money until fixed.

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

What Exactly Is DMS?

By Jeff Smelley

Jeff Smelley - DMS stands for Dealer Management System ... a system yielding quantifiable, reliable and timely information to the dealer

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

"He Said, She Said," Or Why We Build Courthouses

By Thomas B. Hudson, Esq.

Thomas B. Hudson, Esq. - The motion is usually based on the dealer’s claim that the car buyer has failed to state sufficient facts to make out a viable claim...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

The "Consumer Wins" Argument For Starter Interrupt Devices

By Thomas B. Hudson, Esq.

Thomas B. Hudson, Esq. - dealers and finance companies operating in the sub prime arena believe that the use of starter interrupt devices is a good thing...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Advertising & Marketing: Is It Rocket Science?

By Dan Henderson

Dan Henderson - There is a difference between advertising and marketing. Advertising is used to create awareness where marketing is the selling of goods and products. In the car business we should always be marketing.

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Polk Debate Settled

By Brian Hudson

Brian Hudson - What the situation cried out for was for guidance from someone or some body that actually knew something about TILA and Reg. Z...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Welcome To The Gramm-Leach-Bliley Privacy Act

By Keith E Whann

Keith Whann - “financial products and services” includes the financial institution’s evaluation of information collected in connection ...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

What's Your Game Plan?

By Jim Jensen

Jim Jensen - Our lives are complicated by things that concern us, but sometimes those are things that we have very little or no control over, such as geopolitical events or business closings ...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

F&I Manager Or Clerk?

By Bryan Goudy

Bryan Goudy - The F&I office ... it has changed forever the way automobile dealers sell their accessories and aftermarket products.

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Asking For The Sale

By Darin B. George

Darin George - Never forget how you felt when you bought your first car. The emotional intensity level of the customer is at its highest, and how we proceed will determine if we sell the vehicle ...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Its all Psychology

By Darin B. George

Darin George - Never write down the first or second number the customer says because it will give them hope ...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Dealing With The Price Shopper

By Darin B. George

Darin George - Giving a customer our best price to shop around with can be done by the receptionist or a salesperson with a heart beat ...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Negotiating And Increasing Gross Profit - Part One

By Darin B. George

Darin George - There is an old saying in the car business...“the customers that pay more are your best and happiest customers for life”.

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Understanding Your Customer

By Darin B. George

Darin George - Your customers have already made the decision to look and possibly purchase a new vehicle when they enter your dealership...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Customer Follow-Up

By Darin B. George

Darin George - There is an old saying; the easiest customer to sell to is one that you have already sold to. The sold customer follow-up is the single-most important aspect for long term success of a sales representative and the dealership they work for ...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Year End Tax Planning Ideas For Dealers And Their Dealership

By Rex A Collins

Rex Collins - The IRS is allowing dealers to treat these payments as “trade discounts” for tax purposes...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

IRS: Heavy-Duty Pickups May Be Tractors

By Rex A Collins

Rex Collins - In August 2004, the IRS decided that heavy-duty pickups such as the Ford 400 and 500 series vehicles ... might be tractors.

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Is A Related Finance Company Right For You?

By Rex A Collins

Such companies serve many valid business purposes and were utilized before any tax advantage scheme was offered.

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

The FTC's Safeguards Rule And Combating Identity Theft

By Rex A Collins

Rex Collins - Credit applications can be sold for between $30 and $60, and depending on the quality of the applicant, as much as $500...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Connecticut Dealer Sues In Virginia Over Internet Sale

By Thomas B. Hudson, Esq.

Thomas B. Hudson, Esq. - One of the costs of doing business over the Internet may be that the dealer finds that he or she is subject to suit in the buyer’s home state...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Beau Townsend Ford Drives Sales with Key Personnel and Three Sites

By John Carroll

John Carroll - Promotional materials were adapted to include a dot-com in every ad and to let people know that the dealership never closed...

Tags: technology

August 2006, Auto Dealer Today - WebXclusive

Protect Your Dealership From Electronic Intruders

By Jeff Smelley

Jeff Smelley - Viruses, “Trojan horses,” worms and spyware cause immeasurable harm and most often without your knowledge until it’s too late.

Tags: special finance, technology

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