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Used Vehicle Internet Lead Provider

April 02, 2012

Used Vehicle Internet Lead Provider

The Diamond Award in the Used Vehicle Internet Lead Provider category went to Cars.com, earning the provider Double-Diamond status in the category. “As car shoppers increasingly turn to consumer-generated content and do more on mobile devices than ever before, Cars.com has evolved, being among the first to offer consumer reviews and robust mobile tools. As a result, we’re connecting more qualified, ready-to-buy car shoppers with our dealer partners and giving them the power to differentiate their stores and their inventory to win more consumer engagement,” said Mitch Golub, president of Cars.com. “We’re deeply honored that our dealer customers continue to recognize the power of our consumer-centric business model.”

Holding onto the Platinum Award for the second consecutive year is AutoTrader.com, making the company a Double-Platinum Winner in two categories this year. “We are constantly consulting with our dealers about our products, our marketing, our research and much more,” stated Jeff Perkins, director of customer marketing for AutoTrader.com. “It is this commitment – to listen to our dealers and to continually evolve our offerings to meet their changing needs – that sets AutoTrader.com apart from the competition.”

Company Award Score
Cars.com Diamond 95.3
AutoTrader.com Platinum 91.7
Group Average 90.4

Vol. 9, Issue 4

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New Vehicle Internet Lead Provider

Dealers vote for several different New Vehicle Internet Lead Providers each year, and two familiar names returned in 2012 along with a first-time Diamond Award winner in the category.