DP's Office

April Vehicle Sales Paced at 16.5 Million-Unit SAAR

May 12, 2015

WOODCLIFF LAKE, N.J. — Total new-vehicle sales in April increased 0.6% compared with a year ago to 1.45 million units, according to Autodata Corp. April’s seasonally adjusted annual rate was 16.5 million units – down from last month’s SAAR of 17.15 million. The following is a breakdown of sales performance by manufacturer:


BMW: BMW Group sold 32,428 units in the U.S. market in April, the company reported, a 9.6% increase from a year ago. Sales of BMW brand vehicles increased 6.9% from a year ago to 26,952, while MINI brand sales increased 24.7% from a year ago to 5,476.

BMW’s passenger car segment led the way 19,014 units sold vs. 16,923 units sold in in April 2014. Sales of the BMW 3 and 4 Series, combined, increased 5.9% from a year ago to 10,374 units sold, while sales of the 2 Series increased 38.8% to 1,009 vehicles.

BMW truck sales fell 4.1% from a year ago to 7,938 units sold.

Chrysler: April sales for Fiat Chrysler Automobiles increased 6% from a year ago to 189,027 units sold — the OEM’s best April since 2007. The group also extended its streak of year-over-year sales gains to 61-consecutive months.

Sales for Chrysler brand increased 26% from a year ago to 27,704 units sold. Leading the way was the Chrysler 200 with a 348% sales increase from a year ago. Jeep sales were up 20%, representing the brand’s best monthly sales ever and its 19th consecutive month of year-over-year sales gains.

Ram Truck brand sales were up 4%. Leading the way was the Ram pickup truck with 37,921 units sold. Sales of the ProMaster Van were up 43%, while Cargo van sales decreased by 86% from a year ago. Dodge sales were down 16%, with the Avenger and Caravan posting the largest year-over-year decreases.

Ford: April sales increased 5% from a year ago to 222,498 units sold — the vehicle OEM’s best April since 2006. Retail sales grew 7%, while fleet sales were up 1%. Sales of Ford’s SUVs were in high demand, with sales reaching an all-time April sales record of 62,730 vehicles sold.

The new Ford Edge was up 78% over last April, while sales of the Escape were up 5% from a year ago. Ford’s F-Series brand posted a gain of 8%. The Lariat, King Ranch and Platinum premium models made up 60% of F-Series sales.

Lincoln Sales increased 25% in April vs. a year ago, the brand’s best April results since 2008. The Navigator SUV posted the largest sales gain with a 36% increase from a year ago.

General Motors: Retail sales at GM increased 5.9% from a year ago to 269,056 units sold. Light trucks made up the bulk of monthly sales, with sales increasing 17.7% to 181,209 units sold. Total car sales decreased by 12.2% to 87,847 units.

GM’s crossover sales were strong, with the Chevrolet Equinox posting a 42% sales increase from a year ago. The Traverse realized a 28% increase from a year ago.
Chevrolet sales increased 7% from a year ago to 128,805 units sold, while GMC sales rose 8.1% from a year ago to 37,657 units. Cadillac sales were up 1.1%, with sales totaling 13,427 units. Only the Buick brand showed a sales decrease in April, with sales falling 10.4% from a year ago to 14,418 units sold.

Honda: American Honda sales posted a 1.8% sales increase in April, with sales totaling 130,068 units. Honda division sales decreased 2.7% to 115,194 units sold, while Acura sales increased 5.3% from a year ago to 14,874 units sold.

Honda truck sales increased 2% from a year ago to a April record of 52,635 units sold. CR-V sales also set an April record, with sales increasing 3.4% from a year ago to 29,452 units sold. The outgoing 2015 Pilot posted a 28% sales increase, with sales totaling 11,222 vehicles.

Acura’s TLX was a high mark for the brand in April, with 4,093 units sold. The MDX was the sales leader with 4,970 units sold, a 4.1% decrease from a year ago.

Hyundai: Hyundai Motor America posted its best April ever, with sales increasing 3% from a year ago to 68,009 units sold. The Elantra was the monthly sales leader with 21,911.

On a percentage basis, the Genesis sedan had the best month with a 142% increase over last year, followed by the Azera with a 30% sales increase from a year ago.
Mazda: Mazda reported its best April sales in 20 years, with sales increasing 7.5% from a year ago to 24,123 units sold.

Mazda6 sales were up 30.9% from a year ago, with sales totaling 4,995 units — the model’s best April since 2006. The CX-5 was the sales leader for the month, with sales totaling 8,960 units.

Mercedes-Benz: Sales of Mercedes-Benz vehicles, including Mercedez-Benz, Maybach and SMART, increased 10.6% from a year ago to 32,429 units sold. The Mercedes-Benz brand alone posted a 12.8% year-over-year increase, with sales totaling 29,188 units.

The C-Class was the top seller for the brand with 6,665 vehicles sold, a 30.3% increase from a year ago. The M-Class was the bestselling truck, with sales increasing 29.1% from a year ago to 4,945 units sold. Sprinter van sales increased 15.5% from a year ago to 2,764 vehicles sold for the month.

Mitsubishi: The vehicle OEM posted a 25.6% sales increase from a year ago — the company’s 14th consecutive year-over-year sales increase — with sales totaling 8,216 units. The Outlander Sport crossover SUV was the brand’s bestselling model, with 2,674 units sold. Mirage sales totaled 2,407 units.

Nissan: The Nissan Group set an April sales record with 109,848 units sold in April, a 5.7% increase from a year ago. Both the Nissan and Infiniti divisions posted positive increases for the month.

Overall sales of trucks, SUVs and crossovers were up 23.7% from a year ago, with the Nissan Rogue setting an April sales record of 21,767 units. Sales of the Murano crossover increased 72.9% to 4,121 units sold. The Altima was the overall sales leader in terms of units, with 22,108 units sold. That total, however, was down 11.6% from a year ago.

The Infiniti QX60 was the luxury division’s sales leader, with 2,829 units sold —a 24% increase over last year.

Toyota: Toyota sales rose 1.8% to 203,329 units sold in April. The Toyota division posted an increase of 0.5%, with sales totaling 177,453 units. Lexus division sales rose 11.7% from a year ago to 25,876 units.

The Camry was the sales leader for Toyota with 34,066 units sold. That April sales total, however, was down 10.4% from a year ago. The RAV4 was up almost 22%, with sales totaling 22,914 units.

Sales of Lexus SUVs were up 23.5% from a year ago, with the RX leading the way despite posting a 16.2% sales decrease from a year ago.

Volkswagen: Volkswagen group sales increased 1% from a year ago to 27,175 units sold in April, with the Audi and Bently divisions both posting positive gains. The Volkswagen division sales fell 2.7% from a year ago to 30,009 units sold.

Golf sales were up 206%, with sales totaling 5,508 units – the model’s best April since 2000. The new Golf GTI alone posted a 97% increase, with 1,905 units sold, while the Jetta Sedan led all vehicles with 11,440 units sold — 5.4% sales increase from a year ago.

Audi sales were led by the Q5 SUV, which posted a 14.2% sales increase (sales totaled 2,762 units), and the A3 sedan (sales totaled 3,187 units).

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

Autos On Video Selects Flick Fusion As Hosting And Integration Partner

The provider of video walk-around technology has tabbed Flick Fusion’s video marketing platform to host its videos. Auto On Video officials said the connection will provide users with enhanced video content, marketing and distribution features.