Dent Zone Forms New Product Division
May 09, 2016
IRVING, Texas — Dent Zone Companies announced the creation of AutoBodyguard Inc., a new division offering a complete line of automotive appearance programs and vehicle protection products.
The new brand will offer interior and exterior vehicle protection, as well as tire-and-wheel protection, windshield, automobile deductible reimbursement and paintless dent repair.
“The creation of this division puts us in a position to provide a comprehensive portfolio,” said Troy Good, Dent Zone president and CEO. “We are now able to offer a full suite of products designed to provide consumers with the best vehicle protection available while supporting dealers’ profitability objectives.”
In preparation for the launch, AutoBodyguard acquired Trident Protection Systems, one of the early pioneers in the use of nanotechnology for interior and exterior automotive protection products. AutoBodyguard now manufactures all chemicals for its protection products in its new, state-of-the-art facility in Irving, Texas.
Serving as president of the new division is John Martin, a 40-year industry veteran. He began his career working for his father’s company, which became a distributor for CalTex Protective Coatings before it was sold to the chemical provider. He held several leadership positions while with the company, including executive vice president of corporate development. He also served as chairman of the company’s board of directors.
“Trident was a great addition for us in many respects,” said Martin. “Not only did they have a loyal customer base with strong revenues, their nontoxic product formulations, particularly in nanotechnology used in exterior paint protection, have been consistently among the best in the industry.”
AutoBodyguard is currently developing an indirect distribution channel through top performing agents under the leadership of Christine DeGuglielmo, who serves as vice president of sales. DeGuglielmo brings more than 30 years of industry experience in automotive sales and F&I, including 14 years in the chemical protection business.
“We now have the right products to complete the AutoBodyguard brand and the right leadership in place to drive it,” said Good. “We are expecting growth in the next year to be exponential.”
In addition to the automotive industry, AutoBodyguard products will be available for the recreational vehicle and powersports marketplaces. For more, visit www.autobodyguard.com.