Mercedes-Benz, FCA to Offer Three-Tier Subscription Programs
June 07, 2018
Mercedes-Benz will offer three tiers in its subscription service, but hasn't announced which vehicles would fall into the tiers.
Photo courtesy of Mercedes-Benz USA.
ATLANTA and AUBURN HILLS, Mich. — Mercedes-Benz has provided pricing for its three-tier subscription service, while Fiat Chrysler Automobiles’ new subscription program, Jeep Wave, will also allow drivers to use a vehicle for a monthly fee across three levels.
Mercedes-Benz will begin testing its Mercedes-Benz Collection service in Philadelphia and Nashville, Tenn., as a collaboration between the company’s captive, Mercedes-Benz Financial Services USA, and dealers.
The three tiers, Signature, Reserve, and Premier, will cost subscribers between $1,095 and $2,995 per month, depending on the city and level. Subscribers will also pay a one-time activation fee of $495. Each tier includes all body styles and an AMG option.
The fee also includes insurance, around-the-clock roadside assistance, and vehicle maintenance. Users will set up and use the service via their smartphone app, and a concierge service will deliver the vehicle, washed and with a full tank of gas, and pick up previous vehicles.
Jeep's program will offer vehicles in Good, Better, and Best tiers. Subscribers will also be able to choose different insurance coverages and concierge services. Jeep hasn't released details about the cost or vehicles included, reports Consumer Reports.
It's unclear who would finance the FCA program, calculate risk, and determine residual values, because FCA is negotiating with Santander Consumer USA to possibly purchase Chrysler Capital or set up its own captive finance company.
Fleet vehicles would not likely be included in either program.