EasyCare Introduces New Bundled Option
June 18, 2014
ATLANTA — EasyCare has introduced a new bundled product called EasyCare Select. It is designed to allow dealers to provide customers with the most popular extended protection benefits in one package at one price.
The new EasyCare Select benefits are available for qualifying leased, new and pre-owned retail vehicles. The bundled benefits are designed to help owners keep their vehicle looking and feeling like new, all at one price, officials said.
The package also includes lease benefits designed to match a customer’s lease terms while protecting them from lease-return penalties due to cosmetic damage. The package is also designed to cover the gaps in manufacturer warranties.
"We are excited to introduce the new EasyCare Select product to help dealers provide customers with more ways to keep their vehicles looking and running their best for years to come," said David DeCredico, senior vice president of business development for EasyCare. "By taking our most popular benefits and putting them in one package, we are speeding up the purchase process and enhancing the customer experience."
The EasyCare Select package can be offered as an added value giveaway with available upgrades, or as a standalone package of benefits. Some of the featured benefit options include paintless dent repair, key replacement, cosmetic wheel repair, windshield repair, paint scratch repair, fabric repair, road hazard repair and roadside assistance.