Taking the Lead
Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.
Stick to the Script
A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.
A changing industry requires increased focus on customers and the factors that drive their buying habits.
The Dealer for the People
Jill Merriam set out to change the car business mentality, and her ‘Dealer for the People’ campaign and experiments with personnel and processes have paid dividends for Key Hyundai.
The Inventory Tsunami
As predicted, November brought big book drops to used-vehicle inventories nationwide. Special finance guru lays out a plan for beating the winter blues, moving the metal and planning for success in 2015.
It’s Monday, But That’s OK
F&I pros can escape the weekly grind by focusing on authenticity and turning car buyers into loyal customers and dealer advocates.
Before you eliminate your F&I department, bring it back to life by clearly delineating its purpose and establishing its value to your customers.