Finance Office

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November 2015, Auto Dealer Today - Cover Story

The Dealer for the People

Owners Jill and Jeffrey Merriam are a brother-and-sister team at Key Hyundai. Photo: Lisa Cascone

By Toni McQuilken

Jill Merriam set out to change the car business mentality, and her ‘Dealer for the People’ campaign and experiments with personnel and processes have paid dividends for Key Hyundai.

Tags: advertising, business development center, Dealer, Hyundai

February 2013, Auto Dealer Today - WebXclusive

10 Must-Follow Advertising Guidelines

By Jim Radogna

Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.

Tags: advertising, BDC, compliance, false advertisements, Federal Trade Commission, Fraud, FTC, radio, Regulators, television advertising

November 2012, Auto Dealer Today - WebXclusive

In Search of Silver Bullets

By Greg Goebel

Greg Goebel, president and CEO of Auto Dealer Monthly, discusses how your special finance department can increase their amount of 'good' leads. Through 5 easy steps from tracking your traffic to setting up a budget, Greg outlines the perfect plan to increase your special finance departments' leads immediately.

Tags: advertising, advertising copy, BDC, compliance, Customer Reviews, deal tracking, dealer review, F&I department, lead conversion, lead generation, lead management, special finance

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