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Magazine Offers Details on Compliance Summit Program
Scheduled for Aug. 29-30, Compliance Summit is designed to deliver a crash course in federal regulations and enforcement action to help dealers, agents and industry execs build sustainable sales and F&I processes without sacrificing productivity and profitability.
Get More Out of Facebook
Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
How to Hit the Microtarget
Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Good News for Dealers Who Love Bad News
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
Best of the Best
Dealers honor their favorite vendors, technology providers, trainers, and finance companies in the 12th annual Dealers’ Choice Awards.
Andy MacLeay The Digital Marketing Dividing Line
Dealer.com’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.
3 Pitfalls of Analysis
Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.
Among other duties, a dedicated ecommerce director builds and maintains their dealership’s presence online, on social media and on third-party review sites. Your Ecommerce Director: In-House vs. Outsource
Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
Where is that dealership? In-market car buyers rely on local search to quickly and easily find businesses in their area. 5 Dos and Don’ts of Local Search
Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.
Many dealers don’t realize they can use the cameras built into their late-model smartphones to record YouTube-quality videos. Photo by Karlis Dambrans 6 Tips for Your Next YouTube Video
Digital marketing expert offers six surefire ways to boost leads from the videos you post online.

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Photo: Business Wire Amazon Enters the Vehicle-Shopping Business
The ecommerce site stopped short of saying it's looking to compete against lead sites like Cars.com, TrueCar, and Edmunds.com, describing its new web page as a car research destination and automotive community designed to help 'customers get the information they need when shopping for vehicles, images, videos, customer reviews.'
Ex-Cox Exec Joins YP.com
The former president of Cox Automotive's Media Solutions Group has found a new home. According to a press announcement, Jared Rowe is set to become CEO of YP.com on Sept. 1.
Auto/Mate Announces Integration With Dominion Dealer Solutions
Users of both company's automotive solutions should expect to see enhanced customer insights as a result of the integration, which, according to Auto/Mate, will allow for real-time updates of customer, vehicle, service and deal information in both systems.
AMS to Sponsor Mobile Wallet Giveaway at Industry Summit
Organizers of the upcoming Industry Summit have announced that Automotive Mobile Solutions (AMS) is offering a free year of mobile wallet geofencing services to the winner of a drawing at the event, which will be held Aug. 29–31, 2016, at Paris Las Vegas.
Jumpstart Unveils New Name and Logo
Jumpstart Automotive Group today announced it is changing its name back to Jumpstart Automotive Media. The company also unveiled a new logo company officials said reflects the evolution of the business and the market it serves.
Study: Consumers Want to Buy Big-Ticket Items From Their Smartphones
A new study shows that consumers aren’t just interested in buying cars from their smartphones, they’re interested in completing the F&I process as well. The study was commissioned by Roadster, a company that offers that type of experience.
Edmunds Launches Mobile-Optimized Ad Solution
Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.
Auto/Mate Integration DMS With Unotifi's Mobile-Relationship Marketing Solutions
Dealers using both Auto/Mate’s DMS and Unotifi's mobile-relationship marketing solutions will experience improved data gathering. They will also be able to deliver automatic texts when a customer's vehicle is ready or a parts order has arrived, as well as create personalized information pages for each customer.
Doug van Sach, vice president of analytics and data services. AutoLoop Names New Vice President of Analytics and Data Services
AutoLoop LLC named Doug Van Sach vice president of analytics and data services. He will oversee data services and be responsible for using analytics to improve digital and multi-channel acquisition, retention, and loyalty programs for AutoLoop’s OEM and dealer partners.
Geitner to Lead Cox's Media Solutions Group
Cox Automotive has named Brian Geitner president of its Media Solutions Group. He replaces Jared Rowe, who is departing the company for a new opportunity outside the automotive industry.