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Tempting though it may be, engaging in tit-for-tat arguments with online reviewers is never a good idea. Photo ©iStockphoto.com/Antonio Guillem Don't Leave Feedback to Chance
Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
Data Control and the DMS
Learn how Mike Esposito changed careers from engineering to auto retail and dealer software.
Pick One Goal for Facebook Ads
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
Tesla vs. Franchise: Weighing the Pros and Cons
Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.
Top 5 Ways to Sell More Used Cars Online
Take advantage of every opportunity the internet offers to move used units more quickly for more money.
Revelers cheer New Year’s fireworks in Valparaiso, Chile. Photo by Andrés Aguiluz Rios It’s 2017. Expect More From Your DMS.
The reach of new technology extends to your dealer management system, and you should demand a solution that exceeds your expectations.
Social Awareness
The publisher seeks expert advice for making social marketing work for dealers.
How to Be More Social
Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.
The Lawsuit Ticking Behind You
Unguarded customer data is a reliable source of income for identity thieves and a largely underestimated threat to auto dealers.
Don’t Let Ex-Employees Steal Your Data
IT expert explains how data theft happens, the possible implications, and five ways to prevent it at your store.

Internet Department News

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Submission Deadline for F&I Digital Media Awards Extended
Program designed to spur friendly competition among digital marketers industrywide will accept entries until May 12.
NsightLive Taps Black Book for Online Trade Appraisals
NsightLive is a content engagement company that delivers leads to dealers through its Live content platform. With Black Book’s trade appraisal engine, the company now offers independent dealers an online trade appraisal tool.
TrueCar Set to Launch Trade Valuation Platform
Promising a ‘transparent and real-time’ tool, TrueCar Trade will launch as a six-month pilot program in partnership with R. Hollenshead Auto Sales and Galves Market Data.
Cox Automotive Chief Economist Jonathan Smoke Cox Names New Chief Economist, Launches Insights Division
Cox Automotive has named Realtor.com’s Jonathan Smoke as chief economist and created an economic industry insights office.
A new study finds dealers as a group are outpacing other U.S. business owners in lead follow-up — despite countless missed opportunities. Photo by Andrew Malone Dealers Lead Nation in Pursuit of Leads
A new report finds dealerships put other businesses to shame when it comes to lead follow-up, but there is room for improvement.
‘Car and Driver’ Enters Lead-Gen Arena With Inventory Listing Product
Company officials said the announcement marks the brand’s evolution into a complete decision-making resource for in-market auto shoppers.
DeLong Named VP of Covideo
Thirty-year industry veteran Mike DeLong has been tapped to lead Covideo’s Dealer Services division.
AutoLoop Studies Reveal Reasons Dealers Fail to Convert Leads Into Buyers
Reasons include inadequate explanation of pricing and value proposition, lack of timely follow up, and not using leads’ preferred follow-up communication methods.
Black Book to Value Trades for eAutoAppraise
The new partnership was designed to benefit dealers and car buyers by providing accurate values and promoting a less adversarial transaction.
AutoGravity Surpasses 1,000-Dealer Mark
AutoGravity’s mobile car shopping and financing platform has grown to included 1,000 rooftops representing more than 1,400 dealerships.