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Among other duties, a dedicated ecommerce director builds and maintains their dealership’s presence online, on social media and on third-party review sites. Your Ecommerce Director: In-House vs. Outsource
Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
Where is that dealership? In-market car buyers rely on local search to quickly and easily find businesses in their area. 5 Dos and Don’ts of Local Search
Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.
Many dealers don’t realize they can use the cameras built into their late-model smartphones to record YouTube-quality videos. Photo by Karlis Dambrans 6 Tips for Your Next YouTube Video
Digital marketing expert offers six surefire ways to boost leads from the videos you post online.
I Heart Millennials
Whatever their age, car buyers appreciate service, professionalism and the opportunity to save time and money.
At Pacifico Marple Ford Lincoln in Broomall, Pa., the Pacifico brothers and their partners are employing loyalty geofencing to retain more sales and service customers. Photos:Kirk Hoffman Get Your Customers Back
Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
Changing Dynamics and Best Practices
An eBay exec shares two key pointers for dealers who are new to digital automotive marketplaces.
A Good Fit
Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.
Open-Source Selling
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
4 Reasons Why Your Offline Strategy Matters Online
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.

Internet Department News

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GoMoto Adds Kelley Blue Book Integration to Platform
Through the integration, users of GoMoto's Customer Experience platform will be able to offer Kelley Blue Book's appraisal tool as part of the initial customer registration process. Users will also be able to use the appraisal tool to get service customers to trade up and explore their inventory.
Dr. Huey Antley to Lead KAR’s New Data Science Solutions Group
KAR Auction Services announced the formation of a new Data Science Solutions Group, which will apply the latest data science tools to optimize economic outcomes for vehicle remarketing customers.
Lori Wittman   VinSolutions Promotes Lori Wittman to Senior VP
The company's new senior vice president will lead the newly formed Cox Automotive sales and F&I solutions team.
2014 F&I Dealer of the Year Added to F&I Think Tank Roster
Vaden Automotive Group's Jane Vaden Thacher will be at next month's F&I Think Tank in Tampa, Fla., to explain how the group's sales and F&I process makes $1,400 per copy a reasonable expectation for F&I producers.
Shoppers Satisfied With Dealership Experience, Study Shows
Eight out of 10 shoppers are entering the dealership and leaving satisfied, according to the 2015 Channel Immersion and Perspectives study published by Foresight Research. And the remaining dissatisfied shoppers have suggestions for dealerships as to how to make the experience even better.
Dealers’ Choice Awards Voting Open Until April 15
Dealers and dealership personnel are encouraged to vote for their favorite vendors, suppliers, banks and finance companies in 34 categories covering new- and used-car leads, training, marketing, F&I products and more. Voting for the 12th annual Dealers’ Choice Awards is now open and will remain so until midnight on April 15.
ProMax to Distribute Black Book's New Bullseye Prospecting Solution
Black Book's distribution agreement with ProMax will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.
National Credit Center Announces New CRM Product
National Credit Center has announced its newest product, Avendas CRM. The company claims it can train dealership staff on the product in as little as a few days.
(Video) Ziegler Talks Dealer Summit, Profit Masters
Jim Ziegler is headed to Tampa, Fla., to deliver his Profit Masters seminar at Dealer Summit, which is scheduled for May 3-5 at the Sheraton Tampa Riverwalk Hotel. Register by April 1 to save $100 off a full conference pass.
Moore to Take On Millennial Workforce at Dealer Summit
Protective Asset Protection’s Rich Moore will present a session dedicated to hiring and training Millennial workers at the upcoming Dealer Summit, organizers announced Monday.