Capture, Conquest and Close
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.
In Favor of Shop-Click-Drive
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
Look Who Emailed Me!
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Who’s Celling Whom?
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
Win the Game of Googleopoly
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
The Future Is Now
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
The Dealer's Choice Awards Presentation
For the first time, representatives of companies honored in the annual Dealers’ Choice Awards were invited to accept their awards in person at Industry Summit.