Internet Department

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Dean Evans Straight to the Source
ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.
Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.  Tear Down Your Silos
Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.
The 2015 Dealers’ Choice Awards recognizes the industry’s best vendors, suppliers and finance companies as selected by dealers and dealership personnel.  The 2015 Dealer's Choice Awards
The 2015 Dealers’ Choice Awards recognizes the industry’s best vendors, suppliers and finance companies as selected by dealers and dealership personnel.
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.  Capture, Conquest and Close
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.  In Favor of Shop-Click-Drive
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.  Look Who Emailed Me!
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Customers no longer have to drive down the street to browse other dealers’ inventories or negotiate for a more favorable price or trade-in value.  Who’s Celling Whom?
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.  Win the Game of Googleopoly
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
4 Elements of a Killer SEO and PPC Strategy
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key. The Future Is Now
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

Internet Department News

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N.J. Consumer Affairs Division Reaches $25K Settlement with Dealer
The New Jersey Division of Consumer Affairs and AutoSource Group, a used-car dealership, have settled a lawsuit filed by the regulator earlier this year. The dealership was accused of failing to disclose the condition of its cars, among other things.
Hackers Demonstrate Security Risks In Connected Cars
On the same day WIRED magazine posted a video showing two hackers take over a Jeep Cherokee traveling down a St. Louis highway, two U.S. Senators introduced legislation that would direct the NHTSA and FTC to establish standards to secure cars and protect drivers' privacy.
Millennials Prefer Leasing, Edmunds Finds
Millennial car buyers are leasing vehicles at a higher rate than the overall car-buying population, according to analysis from Edmunds.com.
Former TrueCar Exec Joins The Appraisal Lane
Former TrueCar executive Ken Potter has joined The Appraisal Lane, a new used-car trade network and communications platform being rolled out to dealers in select markets.
Sonic Cautious About CFPB, But Revs Up Hybrid F&I Push
Sonic executives said the company is delaying plans to launch a captive finance company in light of the CFPB’s recent settlement with Honda Finance. But the group has given the go-ahead for the first phase of its much-delayed hybrid sales process.
Win a Trip to Industry Summit 2015
IAS and F&I and Showroom magazine have launched a new contest that will send five F&I managers to Industry Summit 2015. The competition will be used to tee up a special F&I manager- and agent-only workshop session at the magazine’s annual conference.
Depreciation Slows in June, NADA Used Car Guide Reports
Used-vehicle depreciation slowed modestly in June compared to May’s more rapid pace, the firm reported this week, with prices for vehicles up to eight years in age falling 2.5% on a monthly basis in June.
NADA Urges Dealers to Review FCC’s TCPA Ruling
The ruling, issued Friday, could require changes in dealers’ telephone and text marketing practices. Among the changes that could affect dealers is the TCPA’s interpretation of the term “automatic telephone dialing system.”
Edmunds Opens Registration for Used+ Program
Edmunds.com has opened registration for its Used+ used-car sales program, which offers shoppers a vehicle-protection plan and a $200 gas card. Asked if the program might lead Edmunds into F&I product sales, a spokesperson said '... It is an option we would be open to exploring.'
Cox to Resubmit Federal Filing for Proposed Dealertrack Acquisition
The company still expects to complete its proposed acquisition of Dealertrack in the third quarter despite voluntarily withdrawing its filing under the Hart-Scott-Rodino Antitrust Improvements Act. The move was made to give the Justice Department more time to review the proposed deal.