Internet Department

Useful Articles

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Are Your Customers Smarter Than Your Salespeople?
Your sales pros need access to as much vehicle information as their customers do.
David Gesualdo Change Your Vision
Dealers must rethink their short- and long-term plans to keep up with a rapidly changing industry.
Getty Images Meet Your New Prospector
Chatbots are helping car buyers browse inventories, schedule appointments, and get pre-approved for financing.
Q&A: Service Retention Is Your Lifeboat
Online appointment-scheduling is a good first step for dealers looking to improve the customer experience in the service lanes.
Getty Images The Machines Are Rising
Machine learning produces data you can use to find new prospects, make sales, and improve retention.
How to Grow Sales Through Facebook Ads
Digital marketing expert offers step-by-step instructions for creating and sending a Facebook ad for your store.
David Gesualdo The High Cost of Free Software
Pirated software and shared licenses are commonly enforced violations of the U.S. Copyright Act.
Photo: Getty Images What to Look for on the Digital Frontier
The future is undecided but investing in flexible payment and financing options, multichannel advertising, and lead attribution can create a competitive edge.
Tempting though it may be, engaging in tit-for-tat arguments with online reviewers is never a good idea. Photo © Guillem Don't Leave Feedback to Chance
Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
Data Control and the DMS
Learn how Mike Esposito changed careers from engineering to auto retail and dealer software.

Internet Department News

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Industry Summit Extends Early Bird Deadline
Attendees who register by midnight this Friday, Aug. 18, will enjoy a $100 discount on a full-conference pass. Industry Summit is co-located with The Best Training Day Ever and includes F&I Think Tank, the Special Finance Conference, Compliance Summit, and Automotive Compliance Specialist certification by Automotive Compliance Education.
Dave Anderson to Deliver Industry Summit, Best Training Day Ever Keynote Address
LearnToLead founder and nationally recognized leadership trainer Dave Anderson will deliver the Tuesday afternoon keynote address at this year’s Industry Summit as part of the Best Training Day Ever agenda.
Jumpstart: Subcompact SUVs/CUVs Make Gains in First Half of 2017
Analysts with Jumpstart Automotive Media say interest in subcompact utilities outpaced other segments compared to the first half of 2016.
Clarivoy Releases 2017 Attribution Study
Clarivoy’s analysts found dealers see the wisdom in tracking digital marketing attribution but may not have the tools they need to do so accurately.
Black Book Covers Trade Appraisal Best Practices in New White Paper
The firm's white paper sheds light on the disconnect between consumers and many dealers when it comes to trade appraisals. It also explores what’s at stake when a consumer introduces a trade-in as a part of the transaction.
Study: Car Buyers Choose Online Research Over Dealership Visits
A new study from Netsertive finds two-thirds of car buyers visit only one or two dealerships but fewer than half know which brand they want when they start searching online.
J.D. Power: Consumers Find New Vehicles More Appealing Than Ever
The latest edition of J.D. Power’s APEAL Index shows a nine-point increase from last year’s report.
KAR Brings ‘Power of the Platform’ to TradeRev Experience
KAR Auction Services and TradeRev have partnered to launch a series of integrated transportation, financing and physical auction offerings for auto dealers.
StoneEagle Opens Dallas Golf Tournament Registration
Registration is now open for Golf for Heroes, a charity tournament benefiting Carry The Load that will be held in conjunction with Industry Summit.
StoneEagle Seeks Sponsors for Charity Golf Tournament
StoneEagle is offering $3,500 hole sponsorship opportunities to companies and individuals that wish to support Golf for Heroes and Carry The Load.