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The Lawsuit Ticking Behind You
Unguarded customer data is a reliable source of income for identity thieves and a largely underestimated threat to auto dealers.
Don’t Let Ex-Employees Steal Your Data
IT expert explains how data theft happens, the possible implications, and five ways to prevent it at your store.
Condition Reports: Let’s Get Digital
Paper documentation is hurting your service department’s bottom line. Here’s how to fix it.
Magazine Offers Details on Compliance Summit Program
Scheduled for Aug. 29-30, Compliance Summit is designed to deliver a crash course in federal regulations and enforcement action to help dealers, agents and industry execs build sustainable sales and F&I processes without sacrificing productivity and profitability.
Get More Out of Facebook
Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
How to Hit the Microtarget
Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Good News for Dealers Who Love Bad News
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
Best of the Best
Dealers honor their favorite vendors, technology providers, trainers, and finance companies in the 12th annual Dealers’ Choice Awards.
Andy MacLeay The Digital Marketing Dividing Line
Dealer.com’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.
3 Pitfalls of Analysis
Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.

Internet Department News

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Bazaarvoice: Consumer-Generated Content ‘Critical’ to Sales
Ratings, reviews, photos and videos created by customers — collectively known as “consumer-generated content” (CGC) — have become a “critical” component in dealership branding and vehicle sales, according to new research from Bazaarvoice.
Pearl Technology Launches Proximity Marketing Platform for Dealers
The new solution, according to Pearl Technology, gives a dealer the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.
FCC, Canadian Regulator Sign Robocall Agreement
The FCC’s Enforcement Bureau and the Canadian Radio-Television and Telecommunications Commission have agreed to cooperate and share intelligence to combat unlawful automated telephone calls.
Car Shoppers Looking for Deep Discounts, SUV/CUVs on Cyber Monday, Survey Shows
Jumpstart Automotive surveyed approximately 2,500 consumers to gauge their interest in buying a car on Cyber Monday. According to results, 33% of men and 35% of women would be most interested in shopping for SUVs/CUVs on Cyber Monday.
Auto/Mate Employees Tout 1,000-Plus Years of Combined Dealership Experience
Auto/Mate Dealership Systems today announced that after its latest round of hiring, its employees have surpassed 1,000 years of combined experience working in car dealerships.
NADA Study: Mobility Services, Autonomous Vehicles Biggest Risk to Dealership System
The single biggest risk to the dealership system within the next decade will be the convergence of mobility services with autonomous vehicles. That’s the conclusion of a new research project commissioned by the National Automobile Dealers Association.
Clarivoy Adds Native Integration With Google Adwords
Clarivoy this week announced the native integration of its Multi-Touch Sales Attribution solution into Google Adwords, allowing dealers to optimize their AdWords campaigns based on actual sales data.
Fletcher Jones Targets Millennials With New Car-Buying App
The mobile app allows customers of the group's Mercedes-Benz stores to select their vehicle, the dealership from which to buy, apply for financing or a lease, and then take their approval to the dealership to pick up their vehicle.
DRIVIN Wins Chicago Innovation Award
DRIVIN, which operates an online marketplace for dealers to sell, search and buy used inventory, was named one of the winners at the 15th annual Chicago Innovation Awards, the firm announced this week.
Gubagoo Adds Facebook Integration
Gubagoo has announced that its dealer solutions are now fully integrated with Facebook Messenger, allowing Facebook users to chat with dealerships just like they would with friends.