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An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.  Look Who Emailed Me!
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Customers no longer have to drive down the street to browse other dealers’ inventories or negotiate for a more favorable price or trade-in value.  Who’s Celling Whom?
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.  Win the Game of Googleopoly
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
4 Elements of a Killer SEO and PPC Strategy
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key. The Future Is Now
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns. The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Break the Chains of Desktop Detainment
New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.
Randy Crisorio (left), president and CEO of United Development Systems Inc. and Jeff Jagoe, senior vice president of agency operations for IAS, celebrate their companies’ Diamond Award wins for F&I Training and F&I Products.  The Dealer's Choice Awards Presentation
For the first time, representatives of companies honored in the annual Dealers’ Choice Awards were invited to accept their awards in person at Industry Summit.
Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device.  Lead Generator or Time Waster?
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Drive Your Mobile Strategy to Success
Searches initiated on phones and tablets will soon overtake desktop searches. Are you prepared to deliver a relevant experience to mobile users?

Internet Department News

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SureCritic Hits One Million-Review Mark
SureCritic's website achieved the milestone in just four years. The firm collects information from a business' point-of-sale system and emails customers requesting a review within 24 hours of their visit.
SHIFTMobility Integrates Carfax Information Into App
SHIFTMobility has become part of myCarfax, integrating Carfax vehicle information into its ShopLite mobile solution.
HookLogic Releases Marketing Attribution E-Book
The e-book details how dealers are using the firm's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.
Full-Size Vans Record Strongest Retention Value, Black Book Reports
Depreciation patterns are on a different trajectory than 2014, according to Black Book. The firm reported a 0.7% decrease in value for 2009-2013 model-year vehicles.
3 Birds Marketing Partners with Toyota
The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.
Buffett Won’t Steer F&I, Defends Franchise Model
The Billionaire investor weighs in on a host of topics, from Tesla and the franchise system to his acquisition of the Van Tuyl Group and the opportunities that lie in F&I.
The Next Up Integrates with LightSpeed Virtual Trainer
The Next Up announced integration with the LightSpeed Virtual Trainer interactive web-based training platform to bring better on-boarding and training experiences to clients.
Subaru Chooses SIS as Exclusive Integration Services Provider
Subaru of America has chosen Superior Integrated Solutions as its exclusive provider of integration services to facilitate data exchange between Subaru dealers and DMS vendors.
FTC Announces Multi-Agency Crackdown on Dealership Fraud
The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.
Kia Approves DAS Funding for HookLogic's Mobile2Show
Kia Motors America will allow dealers to invest in HookLogic's Mobile2Show lead targeting software using 2015 Dealer Advertising Support funds.