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For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key. The Future Is Now
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns. The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Break the Chains of Desktop Detainment
New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.
Randy Crisorio (left), president and CEO of United Development Systems Inc. and Jeff Jagoe, senior vice president of agency operations for IAS, celebrate their companies’ Diamond Award wins for F&I Training and F&I Products.  The Dealer's Choice Awards Presentation
For the first time, representatives of companies honored in the annual Dealers’ Choice Awards were invited to accept their awards in person at Industry Summit.
Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device.  Lead Generator or Time Waster?
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Drive Your Mobile Strategy to Success
Searches initiated on phones and tablets will soon overtake desktop searches. Are you prepared to deliver a relevant experience to mobile users?
Videos are most effective as part of a training curriculum that adds context to the lessons presented. Stop Punishing Your Staff!
Sentencing your sales staff to an afternoon in front of the TV or computer is no way to motivate them.
Lead Time
These four services were designed to help dealers create new sales opportunities and upsell customers.
As the face of his multistate dealer group and a West Virginia state senator, Bill Cole is comfortable in front of the cameras, and his affable personality comes through on TV.  To Be or Not to Be On-Camera
Are you ready — and qualified — to become the face and voice of your dealership? Marketing expert asks the tough questions.
Women Are Not a Moving Target
Simple promises and superior results are the key to marketing your dealership to women.

Internet Department News

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FTC Announces Multi-Agency Crackdown on Dealership Fraud
The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services since it was granted authority over auto dealers under the Dodd-Frank Act.
Kia Approves DAS Funding for HookLogic's Mobile2Show
Kia Motors America will allow dealers to invest in HookLogic's Mobile2Show lead targeting software using 2015 Dealer Advertising Support funds.
Auto/Mate, DealerPeak Integrate DMS and CRM Solutions
Auto/Mate announced an integration of its dealership management system with DealerPeak’s customer relationship management solution to benefit customers using both systems.
CEO of Larry H. Miller Group Steps Down
Greg Miller is stepping down as the CEO of the Larry H. Miller Group of Companies after seven years to pursue personal interests.
ADESA Marketplace App Released For Android
ADESA’s Marketplace mobile app is now available for Android users after being exclusive to iOS since last September, the auction company announced.
Autosoft Certifies StoneEagle Technology Solutions for Integration With FLEX DMS
StoneEagle has completed the certification process for integration with the FLEX DMS as part of Autosoft’s FLEX Connect Program.
Flick Fusion App Allows Video Capture from Phone
Flick Fusion released upgraded versions of its mobile apps for iPhone and Android. New features include the ability to create inventory videos from the app, distribute videos to clients, and upload them online.
A1 Seeks Beta Testers for Selly CRM
AI Software Group is seeking beta testers for Selly Automotive, a mobile- and social media-focused sales platform for franchised and independent dealerships.
ADESA Pulls Out of Proposed Multi-Platform System
ADESA will not participate in the automotive remarketing industry's initiative to establish a platform that would allow simultaneous bidding on vehicles listed on multiple online auction sites.
CPO Sales Reach Record High in 2014
Sales of certified pre-owned vehicles hit an all-time high of 2.3 million units sold in 2014, according to the latest Used Vehicle Market Report from Edmunds.com.