The Dealer's Choice Awards Presentation
For the first time, representatives of companies honored in the annual Dealers’ Choice Awards were invited to accept their awards in person at Industry Summit.
Lead Generator or Time Waster?
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
These four services were designed to help dealers create new sales opportunities and upsell customers.
To Be or Not to Be On-Camera
Are you ready — and qualified — to become the face and voice of your dealership? Marketing expert asks the tough questions.
How to Respond to Comments
Marketing expert offers pointers for encouraging positive feedback and responding to negative comments online.
The size and scope of Industry Summit continues to change with time and the demands of the market.