Kia Adds Dealertrack’s PaymentDriver to Kia.com
Shoppers on Kia.com can now explore finance options side-by-side using PaymentDriver. Those options can include current Kia incentives and interest rates, as well as the trade-in value of the customer’s current vehicle.
ADM Reader Survey: Social Media
Auto Dealer Monthly is conducting a reader survey designed to gauge the effectiveness of social media in generating sales and service leads. Click on the headline to complete the brief survey.
Mich. Governor Signs ‘Anti-Tesla’ Bill
Governor Rick Snyder signed into law yesterday tighter restrictions on selling vehicles directly to consumers. The new law now effectively bans Tesla Motors from selling vehicles in the state.
Used-Vehicle Price Adjustments Keep Retail Markets on Track, Manheim Reports
The 1.1% third-quarter decrease in the Manheim Used Vehicle Value Index didn’t set off alarms despite it being the fifth straight decline in used-vehicle prices. The firm’s chief economist noted that the drop helped dealers increase vehicle turns as the market continues to inch toward more normal levels.
Facebook Playing Bigger Role in Dealer Selection, Study Shows
A survey of 2,000 consumers revealed that Facebook is now among the Top 5 dealer reviews sites used by car shoppers, with 75% of respondents indicating they trust reviews posted by friends on the social media site vs. reviews posted on other sites by people they don't know.
eLEND Solutions Launches Credit Application Platform
The firm’s CreditPlus is an interactive credit application platform that instantly preapproves shoppers based on the dealer’s defined credit criteria. Consumers can also view their credit score and pick their payments.