Internet Department

Useful Articles

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Dean Evans Straight to the Source
ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.
Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.  Tear Down Your Silos
Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.
The 2015 Dealers’ Choice Awards recognizes the industry’s best vendors, suppliers and finance companies as selected by dealers and dealership personnel.  The 2015 Dealer's Choice Awards
The 2015 Dealers’ Choice Awards recognizes the industry’s best vendors, suppliers and finance companies as selected by dealers and dealership personnel.
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.  Capture, Conquest and Close
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.  In Favor of Shop-Click-Drive
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.  Look Who Emailed Me!
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Customers no longer have to drive down the street to browse other dealers’ inventories or negotiate for a more favorable price or trade-in value.  Who’s Celling Whom?
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.  Win the Game of Googleopoly
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
4 Elements of a Killer SEO and PPC Strategy
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key. The Future Is Now
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

Internet Department News

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Depreciation Expected to Accelerate, Black Book/Fitch Report
The two firms reported this week that overall vehicle depreciation is expected to reach between 14% and 14.5% by the end of the year.
DealerSocket Report Offers Tips On How to Thrive in Slow-Growth Times
DealerSocket released its annual Dealership Action Report, which emphasized the importance of formal, technology-driven processes to thrive and increase profitability during slow periods.
DealerSuccess Launches Online Deal Tool
DealerSuccess announced the launch of Virtual Deal, an online deal creator that uses DMS-integrated technology to give consumers the option to work an entire deal online.
Dealerships Losing 84% of Phone-Ups, IHS Automotive Reports
An analysis by IHS Automotive commissioned by CallSource found that dealers are failing to convert 84% of inbound prospect calls due to a lack of professionalism and inventory knowledge, among other reasons.
LotLinx Appoints Cofounder CEO
LotLinx announced this week appointed company cofounder Denise Chudy CEO, effective immediately.
Auto/Mate Video Focuses on Employee Happiness
Auto/Mate Dealership Systems released a new corporate video reflecting the company’s marketing initiative, which emphasizes employee happiness.
Industry Summit to Tackle the Online F&I Movement
The magazine’s annual conference will feature two workshops and two panels that will take a look at the digital challenges and opportunities facing the F&I office.
Ziegler to Deliver Profit Masters Seminar at Industry Summit 2015
The Alpha Dawg will return to Industry Summit to deliver his two-day training seminar, which will cover topics related to sales, F&I, BDC and Internet department management. The training seminar is included with the purchase of a full conference pass.
N.J. Consumer Affairs Division Reaches $25K Settlement with Dealer
The New Jersey Division of Consumer Affairs and AutoSource Group, a used-car dealership, have settled a lawsuit filed by the regulator earlier this year. The dealership was accused of failing to disclose the condition of its cars, among other things.
Hackers Demonstrate Security Risks In Connected Cars
On the same day WIRED magazine posted a video showing two hackers take over a Jeep Cherokee traveling down a St. Louis highway, two U.S. Senators introduced legislation that would direct the NHTSA and FTC to establish standards to secure cars and protect drivers' privacy.