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Useful Articles

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How to Create a Killer Value Proposition
Create a competitive edge by discovering your dealership’s unique value proposition and sharing it with every prospective customer who visits your website.
6 Reasons Email Marketing Is Big Again
Looking for a new marketing channel in 2018? Take another look at email, a somewhat forgotten medium that offers a long list of compelling benefits.
4 Ways to Win Customers in 2018
Learn how getting up to speed with voice search and other new marketing trends can help keep traffic flowing as new-vehicle sales plateau.
Your Dealership in 2018: Resolve to Innovate
Learn how going mobile, rethinking social media, tracking customers, and exploring new apps and sales tools can bring true innovation to your dealership in 2018.
Hire Introverts to Increase Sales
Today's car buyers are more interested in resourcefulness than sales pitches, and dealers are hiring sales professionals whose personalities reflect those needs.
How to Escape the Tech Crunch
The dealership of the future will run on seamless technology platforms that eliminate the need for standalone solutions.
Find Technology That Supports Your Winning Strategy
Arm yourself with the three questions every dealer should ask of every technology provider.
Getty Images 3 Things you Need to Know About AI
Forward-thinking dealers are leveraging the limitless power of artificial intelligence to boost sales and service revenue.
Getty Images PPM Boosts Boosts VSC Sales and Reduces Loss Ratios
Prepaid maintenance dealers save money while improving service-contract sales.
How to Get an Unlimited Marketing Budget
Break out of the budget trap and spend the money you need to generate more leads and sell more vehicles.

Internet Department News

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The latest research by Cox Automotive finds car buyers continue to rely on instore visits even as digital information sources proliferate. Cox Automotive: Car Buyers Still Need Dealers
Cox Automotive’s ‘Future of Digital Retail Study’ reveals that dealerships remain central to the car-buying experience, but the instore experience tends to fall short of consumer expectations.
InterActiveTel Welcomes Bounds to Director Role
Jeff Bounds, former national sales director for Dominion Dealer Solutions, has joined InteractiveTel as the company’s director of business development.
Survey: Online F&I Improves CSI
Customers who are able to initiate the financing and F&I product selection process online report a better overall car-buying experience, according to a new survey from SpringboardAuto.
Spireon Demos Dealer Subscription Service at CES
Spireon is offering demos of its Drive On Demand dealership subscription service at the 2018 International Consumer Electronics Show.
Cars.com to Convert Affiliates to Direct Sales
A new agreement between Cars.com and McClatchy will convert the online vehicle marketplace’s 17 remaining affiliate markets to its direct sales channel.
Top 5 CIM Trends for 2018
The consumer identification management experts at Infutor list artificial intelligence, blockchain marketing and chatbots among the leading trends that will shape the way auto dealers drive appointments and sales this year.
LotLinx Announces Move to Bolster VDPs
A new integration with CarNow was designed to strengthen LotLinx’s vehicle display pages.
Manheim Hosts ‘Digital Block Sale’ for BMW Financial
The November event allowed dealers to access BMW Financial Services inventory from three Manheim sites via the factory’s Performance Center in Thermal, Calif.
TrueCar Settles California Dealer Suit
TrueCar has agreed to switch California auto dealers from a pay-per-sale to a flat-fee subscription model and double their indemnity to $50,000 to settle a lawsuit brought by the California New Car Dealers Association.
ActivEngage Completes 700Credit Integration
ActivEngage announced the addition of a 700Credit-powered financial qualification feature to its dealer-focused omnichannel communications solution.