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The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.  In Favor of Shop-Click-Drive
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.  Look Who Emailed Me!
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Customers no longer have to drive down the street to browse other dealers’ inventories or negotiate for a more favorable price or trade-in value.  Who’s Celling Whom?
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.  Win the Game of Googleopoly
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
4 Elements of a Killer SEO and PPC Strategy
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key. The Future Is Now
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns. The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Break the Chains of Desktop Detainment
New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.
Randy Crisorio (left), president and CEO of United Development Systems Inc. and Jeff Jagoe, senior vice president of agency operations for IAS, celebrate their companies’ Diamond Award wins for F&I Training and F&I Products.  The Dealer's Choice Awards Presentation
For the first time, representatives of companies honored in the annual Dealers’ Choice Awards were invited to accept their awards in person at Industry Summit.
Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device.  Lead Generator or Time Waster?
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.

Internet Department News

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TrueCar Denies Claims in CNCDA Lawsuit
The California New Car Dealers Association filed a lawsuit against TrueCar Wednesday, alleging the that the shopping site is not in compliance with certain sections of the California Vehicle Code — a claim TrueCar has denied.
Edmunds Updates App with Messaging Platform
Edmunds.com updated its mobile app with a new feature that allows shoppers to send text messages to dealers.
Autos On Video Selects Flick Fusion As Hosting And Integration Partner
The provider of video walk-around technology has tabbed Flick Fusion’s video marketing platform to host its videos. Auto On Video officials said the connection will provide users with enhanced video content, marketing and distribution features.
Autos On Video Integrates with Flick Fusion
Flick Fusion Video Marketing announced that it has been selected by Autos On Video to integrate the company’s video inventory application with its automated video generation and marketing platform.
Auto/Mate Hosts User Summit for Customers
Auto/Mate Dealership Systems announced that more than 70 of its customers and 15 sponsorship partners attended the Auto/Mate User Summit in Westborough, Mass.
AutoHook on Track to Provide Over 700,000 Leads in 2015
HookLogic announced that its AutoHook suite of products is on track to deliver over 700,000 leads and is trending toward 100,000 walk-ins for its auto dealer clients in 2015.
A1 Launches Selly Sales Platform
A1 Software Group announced the launch of a mobile-centric, social, lightweight sales platform called Selly Automotive.
Auto/Mate Tops Times-Union Workplace Rankings
Auto/Mate Dealership Systems not only made the publication's Top Workplace list for the fourth consecutive year in a row, it landed in the top spot for the first time.
Putting F&I Online Increases Profits, MakeMyDeal Finds
A new study from Cox Automotive company MakeMyDeal found that 63% of consumers would be more likely to buy F&I products if they could learn about them on their own time before entering a dealership.
Superior Integrated Solution Reaches Milestone With Ford SMARTT Dealers
Superior Integrated Solutions announced that that it has surpassed seven million DMS transactions with Ford SMARTT dealers.