Internet Department

Useful Articles

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Don’t Let Ex-Employees Steal Your Data
IT expert explains how data theft happens, the possible implications, and five ways to prevent it at your store.
Condition Reports: Let’s Get Digital
Paper documentation is hurting your service department’s bottom line. Here’s how to fix it.
Magazine Offers Details on Compliance Summit Program
Scheduled for Aug. 29-30, Compliance Summit is designed to deliver a crash course in federal regulations and enforcement action to help dealers, agents and industry execs build sustainable sales and F&I processes without sacrificing productivity and profitability.
Get More Out of Facebook
Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
How to Hit the Microtarget
Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Good News for Dealers Who Love Bad News
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
Best of the Best
Dealers honor their favorite vendors, technology providers, trainers, and finance companies in the 12th annual Dealers’ Choice Awards.
Andy MacLeay The Digital Marketing Dividing Line’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.
3 Pitfalls of Analysis
Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.
Among other duties, a dedicated ecommerce director builds and maintains their dealership’s presence online, on social media and on third-party review sites. Your Ecommerce Director: In-House vs. Outsource
Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.

Internet Department News

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DealerVault Rolled Into Authenticom
DealerVault and its holding company, Data Specialty Group LLC, have merged into Authenticom LLC, creating one company serving more than 15,000 dealerships across the company, the companies announced today.
GM, Costco Team Up on Holiday Sales Event
Last year, the three-month promotion resulted in 58,000 vehicle sold, a 34% increase from the year prior. According to Costco officials, more than half of the people who purchased vehicles during the 2015 event said they switched to a General Motors brand because of the promotion.
Former AutoNation Direct Head Joins CU Direct
Ron Frey, former chief strategy officer and president of AutoNation Direct, has joined CU Direct as chief strategy officer of its automotive solutions. He will oversee the planning and direction of automotive solutions for the credit union technology provider.
Dataium Founder to Lead LotLinx's New Media Subsidiary
LotLinx Media Holdings, a new subsidiary of LotLinx, has named Eric Brown president, the company announced this week. The behavior data expert will focus on building up LotLinx's media properties and growing the business.
Helion Offers Tips to Improve Phone Conversions
Thirty-one percent of incoming sales calls and 20% of incoming service calls never reach an agent, according to the call monitoring solution CallRevu. Helion Automotive Technologies' Erik Nachbahr says this statistic can be attributed to a dealership's poorly designed call flow.
OptionSoft, CDK Lightspeed Announces Data Integration
The integration allows powersports, marine and RV dealers using OptionSoft's desking, CRM and F&I menu tools to pull sales, F&I, inventory, and customer data from the CDK Lightspeed DMS.
Vroom Raises $50 Million in Latest Funding Round
Vroom announced the completion of a $50 million Series E funding round with new investors Altimeter Capital and Foxhaven Asset Management. The new financing brings Vroom’s total funding to $218 million since its founding in 2013.
FlickFusion Releases Video Advertising Tool
Flick Fusion has released FlickWidget, a responsive video display tool that it claims can increase the number of views dealers get on the videos on their website.
Online Vehicle Retailer Adds Dealertrack's Payment Calculator and Credit App to Site
Consumers shopping on KosLo's online vehicle marketplace will now be able to calculate vehicle payments and apply for financing directly through the company's website. Powering these new capabilities is Dealertrack’s Digital Retailing solutions.
Traffic Control's Product Suite Now Available Through Auto/Mate's DMS
Auto/Mate announced this week plans to integrate Traffic Control’s customer relationship management (CRM), internet lead management (ILM) and employee activity management (EAM) systems into its own dealership management system (DMS).