Bazaarvoice: Consumer-Generated Content ‘Critical’ to Sales
Ratings, reviews, photos and videos created by customers — collectively known as “consumer-generated content” (CGC) — have become a “critical” component in dealership branding and vehicle sales, according to new research from Bazaarvoice.
FCC, Canadian Regulator Sign Robocall Agreement
The FCC’s Enforcement Bureau and the Canadian Radio-Television and Telecommunications Commission have agreed to cooperate and share intelligence to combat unlawful automated telephone calls.
Fletcher Jones Targets Millennials With New Car-Buying App
The mobile app allows customers of the group's Mercedes-Benz stores to select their vehicle, the dealership from which to buy, apply for financing or a lease, and then take their approval to the dealership to pick up their vehicle.
DRIVIN Wins Chicago Innovation Award
DRIVIN, which operates an online marketplace for dealers to sell, search and buy used inventory, was named one of the winners at the 15th annual Chicago Innovation Awards, the firm announced this week.
Gubagoo Adds Facebook Integration
Gubagoo has announced that its dealer solutions are now fully integrated with Facebook Messenger, allowing Facebook users to chat with dealerships just like they would with friends.