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Condition Reports: Let’s Get Digital
Paper documentation is hurting your service department’s bottom line. Here’s how to fix it.
Magazine Offers Details on Compliance Summit Program
Scheduled for Aug. 29-30, Compliance Summit is designed to deliver a crash course in federal regulations and enforcement action to help dealers, agents and industry execs build sustainable sales and F&I processes without sacrificing productivity and profitability.
Get More Out of Facebook
Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
How to Hit the Microtarget
Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Good News for Dealers Who Love Bad News
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
Best of the Best
Dealers honor their favorite vendors, technology providers, trainers, and finance companies in the 12th annual Dealers’ Choice Awards.
Andy MacLeay The Digital Marketing Dividing Line
Dealer.com’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.
3 Pitfalls of Analysis
Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.
Among other duties, a dedicated ecommerce director builds and maintains their dealership’s presence online, on social media and on third-party review sites. Your Ecommerce Director: In-House vs. Outsource
Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
Where is that dealership? In-market car buyers rely on local search to quickly and easily find businesses in their area. 5 Dos and Don’ts of Local Search
Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.

Internet Department News

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OptionSoft, CDK Lightspeed Announces Data Integration
The integration allows powersports, marine and RV dealers using OptionSoft's desking, CRM and F&I menu tools to pull sales, F&I, inventory, and customer data from the CDK Lightspeed DMS.
Vroom Raises $50 Million in Latest Funding Round
Vroom announced the completion of a $50 million Series E funding round with new investors Altimeter Capital and Foxhaven Asset Management. The new financing brings Vroom’s total funding to $218 million since its founding in 2013.
FlickFusion Releases Video Advertising Tool
Flick Fusion has released FlickWidget, a responsive video display tool that it claims can increase the number of views dealers get on the videos on their website.
Online Vehicle Retailer Adds Dealertrack's Payment Calculator and Credit App to Site
Consumers shopping on KosLo's online vehicle marketplace will now be able to calculate vehicle payments and apply for financing directly through the company's website. Powering these new capabilities is Dealertrack’s Digital Retailing solutions.
Traffic Control's Product Suite Now Available Through Auto/Mate's DMS
Auto/Mate announced this week plans to integrate Traffic Control’s customer relationship management (CRM), internet lead management (ILM) and employee activity management (EAM) systems into its own dealership management system (DMS).
Edie Hirtenstein, director of business development. instaVIN Names New Director of Business Development
instaVIN has named Edie Hirtenstein director of business development. The 14-year automotive industry veteran will be responsible for managing customer relationships, and identifying and implementing products and services that further expand the business, according to the company.
4 Automotive Marketing Firms Merge
TimeHighway.com, Peak Performance, Dealer Product Services and OneCommand have merged. Together, the companies will be called Affinitiv, the firms announced this week.
TEGNA to Spin Off Cars.com
Almost a year after purchasing full ownership of Cars.com, the company formerly known as Gannett announced on Wednesday plans to spin-off the digital automotive marketplace into an independent publicly trade company.
Photo: Business Wire Amazon Enters the Vehicle-Shopping Business
The ecommerce site stopped short of saying it's looking to compete against lead sites like Cars.com, TrueCar, and Edmunds.com, describing its new web page as a car research destination and automotive community designed to help 'customers get the information they need when shopping for vehicles, images, videos, customer reviews.'
Ex-Cox Exec Joins YP.com
The former president of Cox Automotive's Media Solutions Group has found a new home. According to a press announcement, Jared Rowe is set to become CEO of YP.com on Sept. 1.