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Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.  Capture, Conquest and Close
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.  In Favor of Shop-Click-Drive
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.  Look Who Emailed Me!
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Customers no longer have to drive down the street to browse other dealers’ inventories or negotiate for a more favorable price or trade-in value.  Who’s Celling Whom?
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.  Win the Game of Googleopoly
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
4 Elements of a Killer SEO and PPC Strategy
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key. The Future Is Now
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns. The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Break the Chains of Desktop Detainment
New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.
Randy Crisorio (left), president and CEO of United Development Systems Inc. and Jeff Jagoe, senior vice president of agency operations for IAS, celebrate their companies’ Diamond Award wins for F&I Training and F&I Products.  The Dealer's Choice Awards Presentation
For the first time, representatives of companies honored in the annual Dealers’ Choice Awards were invited to accept their awards in person at Industry Summit.

Internet Department News

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DealerRater Streamlines Review Collection for Dealers
The dealer review site announced the addition of ReviewBuilder to its certified dealer program. The automated solution is designed to help dealers accelerate the collection of online reviews.
Median Media Adds Flick Fusion to Marketing Solutions
The multimedia marketing solutions company announced today that it has added Flick Fusion’s inventory videos to its menu of services for dealerships.
J.D. Power Forecasts Strongest June Sales in a Decade
New-vehicle retail sales and the retail seasonally adjusted annualized selling rate are expected to be at their highest levels for the month of June since 2005, according to a monthly sales forecast by J.D. Power and LMC Automotive.
KBB Raises 2015 Sales Forecast to 17.1 Million Units
Kelley Blue Book said today that it expects June sales to total 1.5 million units, which would push first-half and second-quarter sales totals to their highest levels since 2005. The firm also raised its 2015 sales forecast from 16.9 million to 17.1 million.
Inspection Service Generates Leads for Dealers
VehicleSpection has launched a service that provides dealerships with on-site, professional inspections of certified used vehicles.
Eyewitness Surveillance Launches Line of Dealership-Specific Tools
Eyewitness Surveillance announced the launch of a beta program for three products designed specifically for dealerships.
Dealer-FX Win’s TU-Automotive Industry Newcomer Award
Dealer-FX was selected as the TU-Automotive 2015 Industry Newcomer at the TU-Automotive show in Detroit, Mich.
Car Lister Secures $6.5 Million in Funding
Car Lister announced that it has raised $6.5 million in angel-round funding to support the company’s national expansion.
Cox Automotive to Buy Dealertrack for $4 Billion
The software giants are currently forming an integration team to determine how the combined companies will be organized once the deal closes in the third quarter. A company official said Cox had identified Dealertrack as an acquisition target last year.
Depreciation Picks Up Steam in May, Black Book Reports
After showing strong retention in April, compact SUVs exit May with the highest depreciation. The firm expects the annual vehicle depreciation rate to come in at 14.5%, which would sit just below the pre-recession range of 15% to 18%.