Internet Department

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Among other duties, a dedicated ecommerce director builds and maintains their dealership’s presence online, on social media and on third-party review sites. Your Ecommerce Director: In-House vs. Outsource
Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
Where is that dealership? In-market car buyers rely on local search to quickly and easily find businesses in their area. 5 Dos and Don’ts of Local Search
Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.
Many dealers don’t realize they can use the cameras built into their late-model smartphones to record YouTube-quality videos. Photo by Karlis Dambrans 6 Tips for Your Next YouTube Video
Digital marketing expert offers six surefire ways to boost leads from the videos you post online.
I Heart Millennials
Whatever their age, car buyers appreciate service, professionalism and the opportunity to save time and money.
At Pacifico Marple Ford Lincoln in Broomall, Pa., the Pacifico brothers and their partners are employing loyalty geofencing to retain more sales and service customers. Photos:Kirk Hoffman Get Your Customers Back
Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
Changing Dynamics and Best Practices
An eBay exec shares two key pointers for dealers who are new to digital automotive marketplaces.
A Good Fit
Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.
Open-Source Selling
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
4 Reasons Why Your Offline Strategy Matters Online
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
PHOTOS BY DAN MCCABE/REALCUSTOMER.COM Building an Online Empire
Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.

Internet Department News

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The managers of Bryan Honda partnered with Reynolds and Reynolds to create the first “Vision” dealership, a strategy that could turn the Fayetteville, N.C. store into a standard bearer for customer service and engagement. Courtesy Bryan Honda Bryan Honda, Reynolds and Reynolds Unveil First ‘Vision’ Dealership
Dealer software provider Reynolds and Reynolds and Bryan Honda have partnered to convert the Fayetteville, N.C., store into the world’s first “Vision” dealership. The project centers on a new solution that will capture each new customer and track their needs and any actions taken at the dealership.
ADT Names 2016 Dealers’ Choice Award Winners
The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.
DealerRater Releases iOS Version of Mobile App
The app is designed to help dealerships build trust, lower apprehension, and accelerate a successful showroom by allowing employees to communicate with customers earlier in the sales process.
Selly Automotive Announces Integration With Skywerks DMS
The integration will eliminate redundancies while increasing dealer efficiency, according to the announcement. Now both new and existing Skywerks dealers will be able to take advantage of the Selly Automotive platform, the announcement adds.
Dealer.com Honored for Commitment to the Arts
Dealer.com was named among the Top 10 ‘Best Businesses Partnering with the Arts in America’ by Americans for the Arts, a nonprofit organization that focuses on art and education.
Hearst Magazines Launches New Auto-Focused Division
Hearst Magazine today announced the formation of Hearst Autos, which is bringing together the media giant's collection of automotive businesses into one dedicated division. Hearst Autos will be composed of both business-to-business and consumer-facing brands like Car and Driver, Road & Track, Jumpstart Automotive Group and Veretech Holdings Inc.
HP360 to Distribute Black Book's Bullseye Prospecting Solution
Black Book's distribution agreement with HP360 will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.
GoMoto Adds Kelley Blue Book Integration to Platform
Through the integration, users of GoMoto's Customer Experience platform will be able to offer Kelley Blue Book's appraisal tool as part of the initial customer registration process. Users will also be able to use the appraisal tool to get service customers to trade up and explore their inventory.
Dr. Huey Antley to Lead KAR’s New Data Science Solutions Group
KAR Auction Services announced the formation of a new Data Science Solutions Group, which will apply the latest data science tools to optimize economic outcomes for vehicle remarketing customers.
Lori Wittman   VinSolutions Promotes Lori Wittman to Senior VP
The company's new senior vice president will lead the newly formed Cox Automotive sales and F&I solutions team.