GoMoto Adds Kelley Blue Book Integration to Platform
Through the integration, users of GoMoto's Customer Experience platform will be able to offer Kelley Blue Book's appraisal tool as part of the initial customer registration process. Users will also be able to use the appraisal tool to get service customers to trade up and explore their inventory.
Shoppers Satisfied With Dealership Experience, Study Shows
Eight out of 10 shoppers are entering the dealership and leaving satisfied, according to the 2015 Channel Immersion and Perspectives study published by Foresight Research. And the remaining dissatisfied shoppers have suggestions for dealerships as to how to make the experience even better.
Dealers’ Choice Awards Voting Open Until April 15
Dealers and dealership personnel are encouraged to vote for their favorite vendors, suppliers, banks and finance companies in 34 categories covering new- and used-car leads, training, marketing, F&I products and more. Voting for the 12th annual Dealers’ Choice Awards is now open and will remain so until midnight on April 15.