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Good News for Dealers Who Love Bad News
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
Best of the Best
Dealers honor their favorite vendors, technology providers, trainers, and finance companies in the 12th annual Dealers’ Choice Awards.
Andy MacLeay The Digital Marketing Dividing Line’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.
3 Pitfalls of Analysis
Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.
Among other duties, a dedicated ecommerce director builds and maintains their dealership’s presence online, on social media and on third-party review sites. Your Ecommerce Director: In-House vs. Outsource
Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
Where is that dealership? In-market car buyers rely on local search to quickly and easily find businesses in their area. 5 Dos and Don’ts of Local Search
Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.
Many dealers don’t realize they can use the cameras built into their late-model smartphones to record YouTube-quality videos. Photo by Karlis Dambrans 6 Tips for Your Next YouTube Video
Digital marketing expert offers six surefire ways to boost leads from the videos you post online.
I Heart Millennials
Whatever their age, car buyers appreciate service, professionalism and the opportunity to save time and money.
At Pacifico Marple Ford Lincoln in Broomall, Pa., the Pacifico brothers and their partners are employing loyalty geofencing to retain more sales and service customers. Photos:Kirk Hoffman Get Your Customers Back
Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
Changing Dynamics and Best Practices
An eBay exec shares two key pointers for dealers who are new to digital automotive marketplaces.

Internet Department News

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J.D. Power: Shopping Tools on OEM Websites Improves Customer Satisfaction
A new study from J.D. Power shows that online shopping tools on manufacturer websites significantly improves satisfaction for consumers shopping for a vehicle. The three best-performing sites belong to Land Rover, Jaguar, and Mercedes-Benz.
Jumpstart Automotive Partners With
Jumpstart Automotive Group has signed an exclusive ad sales representation agreement with Jumpstart CEO Nick Matarazzo said the partnership will allow his company to tap into consumers deep in the automotive purchase funnel.
Outkazt Media to Distribute Black Book's Bullseye Prospecting Tool
Black Book has signed another distribution agreement with a marketing agency. This time, the vehicle valuation firm has teamed with Outkazt Media, which will leverage Black Book’s Bullseye Prospecting solution in dealer marketing campaigns.
Wholesale Used-Vehicle Prices Up in June, Manheim Reports
June wholesale used-vehicle prices reached their highest level in four years, rising for the third consecutive month, according to Manheim.
Compliance Summit Adds Certification Component
Organizers of Compliance Summit have announced that attendees will have the opportunity to earn Certified Automotive Compliance Specialist status at the Las Vegas event, which will be held Aug. 29–30, 2016, at Paris Las Vegas as part of the annual Industry Summit.
Online Retailer Launches Nationwide Vehicle Delivery
Beepi, an online used-vehicle retailer founded in 2013 by a serial entrepreneur who had a bad car-buying experience, is now offering nationwide vehicle delivery. The cost of the service, according to the company, is determined by the distance between the seller and buyer.
Jumpstart: 60% of Millennials Buy a New Vehicle Every Three Years
A study from Jumpstart and Ipsos Connect found that 74% of Millennials now take four weeks or less when shopping for a car. It also found that women continue influence a majority of all vehicle transactions.
Roadster Launches Ecommerce Solution for Dealers
Roadster announced today it’s making its Express Storefront available as a white-label solution for dealers. The mobile eCommerce platform is designed to allow dealers to bring the entire car-buying experience online, from merchandising to home delivery.
SurgeCurve CEO Seeks 12 More Dealerships for New Marketing Platform
SurgeCurve, a new web-based customer engagement and marketing tool, launched Tuesday. With its release, company CEO Matt Rutkovitz announced that he’s seeking 12 additional retailers to experience how his new “Meet the Sales Team” online video tool works.
Alex Eckelberry, COO, AutoLoop.  Technology Veteran Joins AutoLoop as COO
AutoLoop has appointed Alex Eckelberry as its new COO. The technology veteran will be responsible for overall operations of the company.