Facebook Adds New Tools for Auto Dealers
The social network announced the launch of two new ad features intended to help dealers and other automotive companies target users and capture their contact information.
Manheim to Combine Marketplace Channels
The Manheim Marketplace is poised to deliver what the provider claims to be the industry’s first omnichannel experience, combining all channels to create a single, integrated destination for buyers and sellers.
It’s a Trap! Car Buyers Hip to Lead Capture Forms
New research from PERQ shows dealership website visitors are more likely to purchase if offered a guided online experience and increasingly wary of features designed to capture their contact information.
fusionZONE Announces Major Investment by Primus Capital
The funding will be used to grow market share, invest in product development, and expand client services, officials with the digital marketing firm said. fusionZONE was founded in 2009 and provides web design services and conversion strategies to dealers.
Study: Highline Buyers Defy Expectations
A study conducted by Jumpstart Automotive Media and Ipsos Connect sought to identify luxury car buyers and determine what motivates them, and the results were surprising.