Straight to the Source
ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.
Tear Down Your Silos
Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.
The 2015 Dealer's Choice Awards
The 2015 Dealers’ Choice Awards recognizes the industry’s best vendors, suppliers and finance companies as selected by dealers and dealership personnel.
Capture, Conquest and Close
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.
In Favor of Shop-Click-Drive
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
Look Who Emailed Me!
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Who’s Celling Whom?
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
Win the Game of Googleopoly
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.