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It’s a Process: How BPM Benefits Dealers
Omnichannel systems are backed by business process management, which works behind the scenes to manage the components of online and instore sales.
Fraud Alert: Dealer Loses $88K to ID Thief
A web-savvy sales manager made a sweet deal that went sour when the ‘buyer’ turned out to be a sophisticated online scammer.
Shift Your Service Brand to Drive Customer Loyalty
Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.
Hot or Hype? 5 Dealer Trends to Track
The industry is changing, but not as fast as the media would have you believe. Learn how alt-fuel vehicles, flex parking, a skilled-labor shortage and digital retailing will affect your facility planning.
Q&A: Why You Mishandle Your Best Leads
Digital Air Strike’s Alexi Venneri discusses the results of the company’s latest mystery-shopping study and how dealers can improve the timing and quality of their responses.
Luther Automotive Targets HLV Customers
Minnesota’s Luther Automotive Group is targeting high lifetime value customers to boost sales and drive revenue in the service department.
How to Create a Killer Value Proposition
Create a competitive edge by discovering your dealership’s unique value proposition and sharing it with every prospective customer who visits your website.
6 Reasons Email Marketing Is Big Again
Looking for a new marketing channel in 2018? Take another look at email, a somewhat forgotten medium that offers a long list of compelling benefits.
4 Ways to Win Customers in 2018
Learn how getting up to speed with voice search and other new marketing trends can help keep traffic flowing as new-vehicle sales plateau.
Your Dealership in 2018: Resolve to Innovate
Learn how going mobile, rethinking social media, tracking customers, and exploring new apps and sales tools can bring true innovation to your dealership in 2018.

Internet Department News

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RouteOne’s MaximTrak Rolls Out Digital Retailing Platform
MaximTrak aims to redefine the F&I transaction with its new FLITE ENGAGE digital retailing platform. Designed to provide an omnichannel experience, the platform can be used by dealership personnel in the showroom or by consumers on their mobile device.
DealerSocket to Display Enhanced Auto Retail Tech at NADA
DealerSocket has announced improvements related to CRM, sales, inventory, and pricing to coincide with this week’s NADA convention.
AutoLoop Acquires Trade-In Valet
The acquisition adds a new online appraisal tool to AutoLoop’s suite of dealership sales and service solutions.
Manheim Adds Intelligent Search to OVE
The auction provider’s new personalized search tool was designed to offer dealers greater speed, more relevant results, and greater accuracy.
Digital Air Strike Acquires Path Chat
Digital Air Strike has added Path Chat’s artificial intelligence chat technology to its lineup of consumer engagement solutions.
Zurich Joins Dealertrack Network
Zurich North America has joined Dealertrack’s aftermarket network in a move designed to help dealers deliver a ‘more digitized’ experience for car buyers.
Darwin Partners With RouteOne
A new partnership between Darwin Automotive and RouteOne was designed to connect dealers with online car shoppers without compromising F&I production.
TradeRev Unveils AI for Digital Auctions
TradeRev’s ‘H’ is a new suite of machine learning and imaging capabilities designed specifically for auto dealers.
DealerDNA Launches Synergie Marketing Engine
DealerDNA’s newest offering was designed to bring trim-level payment-driven inventory marketing to auto dealers.
Ford Launches Online Sales and F&I Website
Ford Motor Co. has launched Ready.Shop.Go., a new ‘online experience’ designed to allow car buyers to find a vehicle, make a deal, and apply for financing.