Internet Department

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A Good Fit
Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.
Open-Source Selling
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
4 Reasons Why Your Offline Strategy Matters Online
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
PHOTOS BY DAN MCCABE/REALCUSTOMER.COM Building an Online Empire
Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.
Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns. The Social Media Superman
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
You Can’t Close a Click
It’s time to quit counting clicks and refocus your digital marketing strategy on actual leads.
Prequalify Your Customers Online
An online, soft-pull prequalification process could help dealers sell more cars faster and satisfy new demands from consumers and regulators.
Internet Leads Are Phone Leads
Relying on email alone will not lead to confirmed appointments or sales.
Dean Evans Straight to the Source
ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.
Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.  Tear Down Your Silos
Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.

Internet Department News

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KBB Announces Winners of Five-Year Cost to Own Awards
Hyundai and Acura took the top honors, winning the competition's Best Brand and Best Luxury Brand awards, respectively. The contest looks at a vehicle’s depreciation, fuel costs, finance and insurance fees, maintenance and repair costs, and state fees to find its winners.
Cox Automotive Hires Creative Agency for Autotrader, KBB Brands
Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.
Cox Automotive Taps VinSolutions as Primary CRM Solution
The transition is expected to be completed within 24 months. During that time, Dealertrack clients will be fully supported under the terms of their existing contracts.
J.D. Power: Perception of Manufacturer Website Speed Impacts Shopper Satsifaction
According to a new J.D. Power study, new-vehicle buyers were most satisfied with Ram’s website, closely followed by Porsche. The study's main conclusion was that satisfaction with an OEM's website can impact a customer's decision to test drive a vehicle or not.
New EasyCare App Allows Dealers to ‘Own’ the ODBII Port
EasyCare is getting set to launch a new mobile app that will allow dealers to own the ODBII port in their customers’ vehicles. The connection will allow dealers to tailor service offers and alerts, as well as allow customers to perform a full health scan of their vehicle on their mobile device.
Fighter Pilot Bruce Bright to Keynote Dealer Summit
Organizers of Dealer Summit have announced that Lt. Col. Bruce Bright, USMC (Ret.) will deliver a motivational keynote address at the event, which will be held May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.
Flick Fusion, Automark Solutions Announce Integration
Flick Fusion Video Marketing today announced the integration of its Timeline Marketing tool with the suite of website conversion tools developed by marketing software provider Automark Solutions.
Viral Marketing Company Starts 2016 With Big Expansion
Viral marketing firm Vboost opened 2016 by moving into its new offices in Santa Ana, Calif. The move follows the addition of several new features to its viral marketing program for auto dealers.
GM, Jim Koons and Lithia Settle FTC’s Complaints Regarding CPO Claims
The regulator said the three companies agreed to settle its charges that they failed to disclose that some certified pre-owned vehicles were subject to open and unrepaired safety recalls despite claims of rigorous inspections in advertisements.
Edmunds Releases New Lead Generation Tool
According to the firm's internal traffic data, about 500,000 consumers use its site every month to appraise their vehicles, Edmunds' new MyAppraise taps into this pool of active users to generate potential leads for partnered dealerships.