Internet Department

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November 2017, Auto Dealer Today - Feature

3 Things you Need to Know About AI

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By Matt Muilenburg

Forward-thinking dealers are leveraging the limitless power of artificial intelligence to boost sales and service revenue.

Tags: digital marketing, Information Technology, Sales Tactics, technology

September 2017, Auto Dealer Today - Feature

PPM Boosts Boosts VSC Sales and Reduces Loss Ratios

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By Ryan Williams

Prepaid maintenance dealers save money while improving service-contract sales.

Tags: loss, PPM, sales, VSC

September 2017, Auto Dealer Today - WebXclusive

How to Get an Unlimited Marketing Budget

By Denny Long

Break out of the budget trap and spend the money you need to generate more leads and sell more vehicles.

August 2017, Auto Dealer Today - Feature

It's Worth the Effort

David Gesualdo

By David Gesualdo

The publisher thanks each of the readers who filled out this year’s Dealers’ Choice Awards survey.

Tags: Dealer's Choice Awards

August 2017, Auto Dealer Today - Feature

Top 3 Dealer Areas Primed for VR

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By Brian Wiklem

Virtual reality could change the way you sell vehicles, accessories, and financing.

Tags: digital marketing, technology, Virtual Reality

August 2017, Auto Dealer Today - WebXclusive

Are Your Customers Smarter Than Your Salespeople?

By Patrick McMullen

Your sales pros need access to as much vehicle information as their customers do.

July 2017, Auto Dealer Today - Feature

Change Your Vision

David Gesualdo

By David Gesualdo

Dealers must rethink their short- and long-term plans to keep up with a rapidly changing industry.

Tags: Cyber Security, Internet, leadership, Tax Benefits

July 2017, Auto Dealer Today - Feature

Meet Your New Prospector

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By Rico Glover

Chatbots are helping car buyers browse inventories, schedule appointments, and get pre-approved for financing.

Tags: chat software, Online Buying, Online Marketing, Vehicle Sales

July 2017, Auto Dealer Today - WebXclusive

Q&A: Service Retention Is Your Lifeboat

By Tariq Kamal

Online appointment-scheduling is a good first step for dealers looking to improve the customer experience in the service lanes.

July 2017, Auto Dealer Today - Feature

The Machines Are Rising

Getty Images

By Valerie Vallancourt

Machine learning produces data you can use to find new prospects, make sales, and improve retention.

Tags: customer satisfaction, digital marketing, Online Marketing, sales

July 2017, Auto Dealer Today - WebXclusive

How to Grow Sales Through Facebook Ads

By Jayden Maharaj

Digital marketing expert offers step-by-step instructions for creating and sending a Facebook ad for your store.

Tags: Facebook, facebook advertising, Online Marketing

June 2017, Auto Dealer Today - Feature

The High Cost of Free Software

David Gesualdo

By David Gesualdo

Pirated software and shared licenses are commonly enforced violations of the U.S. Copyright Act.

Tags: Legal, software

June 2017, Auto Dealer Today - Feature

What to Look for on the Digital Frontier

Photo: Getty Images

By Andy MacLeay

The future is undecided but investing in flexible payment and financing options, multichannel advertising, and lead attribution can create a competitive edge.

Tags: Financing, online advertising, Online Financing, ROI

April 2017, Auto Dealer Today - Feature

Don't Leave Feedback to Chance

Tempting though it may be, engaging in tit-for-tat arguments with online reviewers is never a good idea. Photo ©iStockphoto.com/Antonio Guillem

By Alexi Venneri

Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.

Tags: Customer Reviews, digital marketing, Online Marketing, social media

March 2017, Auto Dealer Today - WebXclusive

Data Control and the DMS

By Tariq Kamal

Learn how Mike Esposito changed careers from engineering to auto retail and dealer software.

March 2017, Auto Dealer Today - Feature

Pick One Goal for Facebook Ads

By Brent Albrecht

Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.

Tags: digital marketing, Facebook, online advertising, Online Marketing

March 2017, Auto Dealer Today - WebXclusive

Tesla vs. Franchise: Weighing the Pros and Cons

By Todd Bryant

Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.

Tags: Electric Vehicles, Franchise Laws, Franchised Dealerships, Tesla Motors

February 2017, Auto Dealer Today - Feature

Top 5 Ways to Sell More Used Cars Online

By Bill Mokry

Take advantage of every opportunity the internet offers to move used units more quickly for more money.

Tags: ebay, Internet Leads, used vehicles

December 2016, Auto Dealer Today - WebXclusive

It’s 2017. Expect More From Your DMS.

Revelers cheer New Year’s fireworks in Valparaiso, Chile. Photo by Andrés Aguiluz Rios

By Kai Nielsen

The reach of new technology extends to your dealer management system, and you should demand a solution that exceeds your expectations.

Tags: digital retailing, DMS, DMS integration, technology

December 2016, Auto Dealer Today - Feature

Social Awareness

By David Gesualdo

The publisher seeks expert advice for making social marketing work for dealers.

Tags: Dealer's Choice Awards, social media

December 2016, Auto Dealer Today - Cover Story

How to Be More Social

By Tariq Kamal

Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.

Tags: Online Marketing, social media, social media marketing

November 2016, Auto Dealer Today - Feature

The Lawsuit Ticking Behind You

By James S. Ganther, Esq.

Unguarded customer data is a reliable source of income for identity thieves and a largely underestimated threat to auto dealers.

Tags: Cyber Security, data protection, FTC, Lawsuit

October 2016, Auto Dealer Today - Feature

Don’t Let Ex-Employees Steal Your Data

By Erik Nachbahr

IT expert explains how data theft happens, the possible implications, and five ways to prevent it at your store.

Tags: Cyber Security, Data, data protection, employee theft

September 2016, Auto Dealer Today - Feature

Condition Reports: Let’s Get Digital

By Shane Skinner

Paper documentation is hurting your service department’s bottom line. Here’s how to fix it.

Tags: Customer Service, digital, documentation

August 2016, F&I and Showroom - WebXclusive

Magazine Offers Details on Compliance Summit Program

By Tariq Kamal

Scheduled for Aug. 29-30, Compliance Summit is designed to deliver a crash course in federal regulations and enforcement action to help dealers, agents and industry execs build sustainable sales and F&I processes without sacrificing productivity and profitability.

Tags: ARMD resource Group, CNA National, Compli, compliance, Compliance Summit, Dealer Compliance Consultants, EFG Companies, F&I Express, gvo3 & Associates, Mosaic Compliance Consultants, NFADA, Reynolds & Reynolds, The Warranty Group, Total Dealer Compliance, UDS

August 2016, Auto Dealer Today - Feature

Get More Out of Facebook

By Cliff VanMeter

Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.

Tags: Customer Engagement, digital marketing, Facebook

August 2016, Auto Dealer Today - Cover Story

How to Hit the Microtarget

By Troy Smith

Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.

Tags: Data, digital marketing, target marketing

July 2016, Auto Dealer Today - Feature

Good News for Dealers Who Love Bad News

By Rico Glover

Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.

Tags: Customer Retention, Online Marketing, SEO

July 2016, Auto Dealer Today - Cover Story

Best of the Best

By ADT Staff

Dealers honor their favorite vendors, technology providers, trainers, and finance companies in the 12th annual Dealers’ Choice Awards.

Tags: Awards, dealers, Dealer's Choice Awards

June 2016, Auto Dealer Today - WebXclusive

The Digital Marketing Dividing Line

Andy MacLeay

By Tariq Kamal

Dealer.com’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.

Tags: Cox Automotive, Dealer.com, digital marketing, Trends

June 2016, Auto Dealer Today - Feature

3 Pitfalls of Analysis

By Mark Stringfellow

Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.

Tags: Customer Retention, customer satisfaction, Online Marketing

April 2016, Auto Dealer Today - Cover Story

Your Ecommerce Director: In-House vs. Outsource

Among other duties, a dedicated ecommerce director builds and maintains their dealership’s presence online, on social media and on third-party review sites.

By Matt Childers

Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.

Tags: digital marketing, e-commerce, online advertising

April 2016, Auto Dealer Today - Feature

5 Dos and Don’ts of Local Search

Where is that dealership? In-market car buyers rely on local search to quickly and easily find businesses in their area.

By Troy Smith

Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.

Tags: Dealerships, digital marketing, search engine optimization

March 2016, Auto Dealer Today - WebXclusive

6 Tips for Your Next YouTube Video

Many dealers don’t realize they can use the cameras built into their late-model smartphones to record YouTube-quality videos. Photo by Karlis Dambrans

By Brian Wiklem

Digital marketing expert offers six surefire ways to boost leads from the videos you post online.

Tags: digital marketing, internet marketing, social media, YouTube

March 2016, Auto Dealer Today - Feature

I Heart Millennials

By G.P. Anderson

Whatever their age, car buyers appreciate service, professionalism and the opportunity to save time and money.

Tags: customer satisfaction, Customer Service, Millenials

March 2016, Auto Dealer Today - Cover Story

Get Your Customers Back

At Pacifico Marple Ford Lincoln in Broomall, Pa., the Pacifico brothers and their partners are employing loyalty geofencing to retain more sales and service customers. Photos:Kirk Hoffman

By John Possumato

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.

Tags: digital marketing, smartphones, target marketing

March 2016, Auto Dealer Today - Feature

Changing Dynamics and Best Practices

By Clayton Stanfield

An eBay exec shares two key pointers for dealers who are new to digital automotive marketplaces.

Tags: Customer Service, digital marketing, ebay, Internet Leads

December 2015, Auto Dealer Today - Feature

A Good Fit

By David Gesualdo

Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.

Tags: digital marketing, online shoppers, technology

December 2015, Auto Dealer Today - Feature

Open-Source Selling

By Ronald J. Reahard

Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.

Tags: Internet Shopper, Sales Tactics, sales training

December 2015, Auto Dealer Today - Feature

4 Reasons Why Your Offline Strategy Matters Online

By Daniel Kim and John Possumato

Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.

Tags: Online Marketing, Sales Tactics, showroom

December 2015, Auto Dealer Today - Cover Story

Building an Online Empire

PHOTOS BY DAN MCCABE/REALCUSTOMER.COM

By Toni McQuilken

Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.

Tags: BDC, dealers, Online Marketing

November 2015, Auto Dealer Today - Cover Story

The Social Media Superman

Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns.

By Tariq Kamal, Managing Editor

Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

Tags: dealer, Online Marketing, social media marketing

November 2015, Auto Dealer Today - Feature

You Can’t Close a Click

By Troy Smith

It’s time to quit counting clicks and refocus your digital marketing strategy on actual leads.

Tags: digital marketing, Internet Leads, online shoppers

October 2015, Auto Dealer Today - Feature

Prequalify Your Customers Online

By Pete MacInnis

An online, soft-pull prequalification process could help dealers sell more cars faster and satisfy new demands from consumers and regulators.

Tags: Credit Report, F&I process, Online Financing, Qualifying Buyers

September 2015, Auto Dealer Today - Cover Story

Internet Leads Are Phone Leads

By Sean V. Bradley

Relying on email alone will not lead to confirmed appointments or sales.

Tags: creating relationships, digital marketing, Internet Leads, new-vehicle leads

July 2015, Auto Dealer Today - Feature

Straight to the Source

Dean Evans

By Tariq Kamal

ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.

Tags: digital marketing, LotLinx, SEO

July 2015, Auto Dealer Today - Feature

Tear Down Your Silos

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page. 

By Sean V. Bradley

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.

Tags: Dealerships, Google, Online Marketing

July 2015, Auto Dealer Today - Cover Story

The 2015 Dealer's Choice Awards

The 2015 Dealers’ Choice Awards recognizes the industry’s best vendors, suppliers and finance companies as selected by dealers and dealership personnel. 

By ADT Staff

The 2015 Dealers’ Choice Awards recognizes the industry’s best vendors, suppliers and finance companies as selected by dealers and dealership personnel.

Tags: Awards, dealers, Dealer's Choice Awards

June 2015, Auto Dealer Today - Feature

Capture, Conquest and Close

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms. 

By John F. Possumato

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.

Tags: advertising, Mobile Marketing, Vehicle Sales

May 2015, Auto Dealer Today - Feature

In Favor of Shop-Click-Drive

The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions. 

By David Kain

The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.

Tags: Internet Shopper, Online Retail, Shop-Click-Drive

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