Internet Department

CRM

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December 2014, Auto Dealer Today - Feature

Detective Work

Photo: istockphoto.com/Vladimir Floyd

By Steve Fox

Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.

Tags: CRM, Internet Leads, ROI

June 2013, Auto Dealer Today - Cover Story

On the Go

By Stephanie Forshee

Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.

Tags: BDC, Charapp & Weiss, CRM, DealerSocket, Fisher & Phillips LLP, Gartner Research, Mobile Applications, mobile solution, SoftwareBlog

December 2012, Auto Dealer Today - WebXclusive

What You're Thinking Is Really Gross

By Alan Ram

Alan Ram of Proactive Training Solutions discusses how dealers can increase their gross profit.

Tags: BDC, CRM, Customer Satisfaction, gross profit, Profitability, Sales Training, sell the vallue, training

December 2012, Auto Dealer Today - WebXclusive

The Evolution of CRM

By Daryl K. Tabor

CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.

Tags: BDC, consumer loyalty, CRM, CRM data usage, Customer Loyalty, Customer Retention, demographics, digital marketing, Dominion Dealer Solutions, Marketing, mobility, Relationship Marketing, target marketing, technology

December 2012, Auto Dealer Today - WebXclusive

Who is Responsible for Making Your CRM Perform

By Philip Barras

Philip Barras, VP of dealer services for Dominion Dealer Solutions, examines how accountability can help dealers get the most from their CRM product.

Tags: apple, BDC, CRM, CRM data usage, data mining, efficiency, microsoft, using technology

November 2012, Auto Dealer Today - WebXclusive

BDC Spells Success at Mike Anderson Chevrolet

By Kimberly Long

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, Lead Generation, lead management, Online Marketing, social media marketing

November 2012, Auto Dealer Today - WebXclusive

CRM: The Well-oiled Dealership Machine.

By Alex Snyder

Expert Alex Snyder discusses how the most important technology at any dealership is the one that promotes process: the CRM (Customer Relationship Management) software. Snyder believes CRM systems and software can provide you with great customer data and help you take care of the most important part of the crm process: follow-up.

Tags: BDC, Bridging the Internet Sales Gap, CRM, CRM data usage, data mining, Dealer Software, repeat and referral sales

November 2012, Auto Dealer Today - WebXclusive

Applying a “Back to Basics” Philosophy to Your CRM

By Philip Barras

Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.

Tags: BDC, client relations, CRM, CRM data usage, data mining, digital marketing, Email Marketing, Marketing, post sale follow up, Sales Process, Software, technology

September 2012, Auto Dealer Today - WebXclusive

Trendy is Nice, But Don’t Forget the Basics of CRM

By Philip Barras

New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.

Tags: BDC, CRM, CRM data usage, Customer Retention, Sales Training, Software, technology

September 2012, Auto Dealer Today - WebXclusive

Express Auto Emphasizes the R in CRM

At Express Auto, a five-store BHPH operation based in Kalamazoo, Mich., follow-up is the most important aspect of CRM. Management wants to cultivate relationships with all customers who submit leads because many of them are weeks or months away from buying.

By Kimberly Long

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.

Tags: BDC, bhph, CRM, CSI, Customer Experience, Customer Relations, Customer Satisfaction, data mining, demographics, Email Marketing, follow up, Love It or Return It, repeat and referral sales, reputation management, text marketing

August 2012, Auto Dealer Today - WebXclusive

Finding the Right Balance in CRM at Germain BMW of Naples

In Naples, Fla., the management staff at Germain BMW recently took on the task of better managing phone traffic. The answer was enlisting a call monitoring company, hiring a customer relations manager to handle some BDC-type functions and improving processes.

By Kimberly Long

At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.

Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, Sales Training, Software, technology

August 2012, Auto Dealer Today - WebXclusive

Technology Has Transformed Dealerships

By Joseph Clementi

Author and dealership general manager Joseph Clementi reflects on the numerous ways in which technology has impacted all parts of the dealership.

Tags: ACV, BDC, CRM, CSI, DMS, inventory, SEM, SEO, technology, using technology, vin scanning

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