February 2018, Auto Dealer Today - WebXclusive
By Colleen Harris
Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.
Tags: CDK Global, Google, parts and service, SEO, service marketing
July 2015, Auto Dealer Today - Feature
By Sean V. Bradley
Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.
Tags: Dealerships, Google, Online Marketing
April 2015, Auto Dealer Today - Feature
By Ronald J. Reahard
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
Tags: cell phone, Google, sales, Sales Tactics, sales training
By Sean V. Bradley
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
Tags: Google, google ranking, SEO
August 2013, Auto Dealer Today - Feature
By Stephanie Forshee
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
Tags: Automotive Internet Media, commercials, Google, online advertising, product awareness, return on investment, YouTube
February 2013, Auto Dealer Today - WebXclusive
By Ali Amirrezvani
Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
Tags: BDC, Google, Market Trend Analysis, online advertising, SEO, web marketing, Web Tools, websites
October 2012, Auto Dealer Today - WebXclusive
Technology expert Ali Amirrezvani offers a number of tips for effectively marketing your used inventory online.
Tags: BDC, best practices, DealerOn, Google, inventory management, inventory merchandising, M.A.S.T.E.R., Online Marketing, used car sales, web marketing
August 2012, Auto Dealer Today - WebXclusive
Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.
Tags: automotive SEO, BDC, Google, Mobile Applications, Mobile Marketing, mobile solutions, mobile website optimization, online advertising, search engine optimization, selling service, using technology, web marketing
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