April 2017, Auto Dealer Today - Feature
Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
March 2017, Auto Dealer Today - Feature
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
March 2017, Auto Dealer Today - WebXclusive
Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.
February 2017, Auto Dealer Today - Feature
Take advantage of every opportunity the internet offers to move used units more quickly for more money.
December 2016, Auto Dealer Today - Feature
The publisher seeks expert advice for making social marketing work for dealers.
December 2016, Auto Dealer Today - Cover Story
Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.
November 2016, Auto Dealer Today - Feature
Unguarded customer data is a reliable source of income for identity thieves and a largely underestimated threat to auto dealers.
October 2016, Auto Dealer Today - Feature
IT expert explains how data theft happens, the possible implications, and five ways to prevent it at your store.
September 2016, Auto Dealer Today - Feature
Paper documentation is hurting your service department’s bottom line. Here’s how to fix it.
August 2016, Auto Dealer Today - Feature
Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
August 2016, Auto Dealer Today - Cover Story
Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
July 2016, Auto Dealer Today - Feature
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
July 2016, Auto Dealer Today - Cover Story
Dealers honor their favorite vendors, technology providers, trainers, and finance companies in the 12th annual Dealers’ Choice Awards.
June 2016, Auto Dealer Today - WebXclusive
Dealer.com’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.
December 2015, Auto Dealer Today - Feature
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
November 2015, Auto Dealer Today - Feature
It’s time to quit counting clicks and refocus your digital marketing strategy on actual leads.
September 2015, Auto Dealer Today - Cover Story
Relying on email alone will not lead to confirmed appointments or sales.
January 2015, Auto Dealer Today - Cover Story
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
December 2014, Auto Dealer Today - Feature
Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
November 2014, Auto Dealer Today - Feature
Searches initiated on phones and tablets will soon overtake desktop searches. Are you prepared to deliver a relevant experience to mobile users?
September 2014, Auto Dealer Today - Feature
Sentencing your sales staff to an afternoon in front of the TV or computer is no way to motivate them.
November 2013, Auto Dealer Today - Feature
Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
October 2013, Auto Dealer Today - Feature
As consumer dependency on customer testimonials grows, automotive sites are exploring new ways to accommodate them.
October 2013, Auto Dealer Today - Cover Story
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
August 2013, Auto Dealer Today - Feature
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
August 2013, Auto Dealer Today - Feature
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
August 2013, Auto Dealer Today - Cover Story
Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.
June 2013, Auto Dealer Today - Cover Story
Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.
May 2013, Auto Dealer Today - Cover Story
Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
September 2012, Auto Dealer Today - WebXclusive
Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.