February 2017, Auto Dealer Today - Feature
By Bill Mokry
Take advantage of every opportunity the internet offers to move used units more quickly for more money.
Tags: ebay, Internet Leads, used vehicles
March 2016, Auto Dealer Today - Feature
By Clayton Stanfield
An eBay exec shares two key pointers for dealers who are new to digital automotive marketplaces.
Tags: Customer Service, digital marketing, ebay, Internet Leads
November 2015, Auto Dealer Today - Feature
By Troy Smith
It’s time to quit counting clicks and refocus your digital marketing strategy on actual leads.
Tags: digital marketing, Internet Leads, online shoppers
September 2015, Auto Dealer Today - Cover Story
By Sean V. Bradley
Relying on email alone will not lead to confirmed appointments or sales.
Tags: creating relationships, digital marketing, Internet Leads, new-vehicle leads
March 2015, Auto Dealer Today - Feature
By Toni McQuilken
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Tags: Internet Leads, technology, Virtual Showroom
January 2015, Auto Dealer Today - Cover Story
By Rich Moore
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Tags: Internet Leads, Online Marketing, social media marketing
December 2014, Auto Dealer Today - Feature
By Steve Fox
Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
Tags: CRM, Internet Leads, ROI
November 2012, Auto Dealer Today - WebXclusive
By Kimberly Long
Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing
August 2012, Auto Dealer Today - WebXclusive
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, sales training, software, technology
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