Internet Department

Internet Leads

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February 2017, Auto Dealer Today - Feature

Top 5 Ways to Sell More Used Cars Online

By Bill Mokry

Take advantage of every opportunity the internet offers to move used units more quickly for more money.

Tags: ebay, Internet Leads, used vehicles

March 2016, Auto Dealer Today - Feature

Changing Dynamics and Best Practices

By Clayton Stanfield

An eBay exec shares two key pointers for dealers who are new to digital automotive marketplaces.

Tags: Customer Service, digital marketing, ebay, Internet Leads

November 2015, Auto Dealer Today - Feature

You Can’t Close a Click

By Troy Smith

It’s time to quit counting clicks and refocus your digital marketing strategy on actual leads.

Tags: digital marketing, Internet Leads, online shoppers

September 2015, Auto Dealer Today - Cover Story

Internet Leads Are Phone Leads

By Sean V. Bradley

Relying on email alone will not lead to confirmed appointments or sales.

Tags: creating relationships, digital marketing, Internet Leads, new-vehicle leads

March 2015, Auto Dealer Today - Feature

The Future Is Now

For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key.

By Toni McQuilken

Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

Tags: Internet Leads, technology, Virtual Showroom

January 2015, Auto Dealer Today - Cover Story

Lead Generator or Time Waster?

Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device. 

By Rich Moore

Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.

Tags: Internet Leads, Online Marketing, social media marketing

December 2014, Auto Dealer Today - Feature

Detective Work

Photo: istockphoto.com/Vladimir Floyd

By Steve Fox

Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.

Tags: CRM, Internet Leads, ROI

November 2012, Auto Dealer Today - WebXclusive

BDC Spells Success at Mike Anderson Chevrolet

By Kimberly Long

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing

August 2012, Auto Dealer Today - WebXclusive

Finding the Right Balance in CRM at Germain BMW of Naples

In Naples, Fla., the management staff at Germain BMW recently took on the task of better managing phone traffic. The answer was enlisting a call monitoring company, hiring a customer relations manager to handle some BDC-type functions and improving processes.

By Kimberly Long

At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.

Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, sales training, software, technology

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