October 2013, Auto Dealer Today - Cover Story
By Stephanie Forshee
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
Tags: advertising, Cal Worthington, Celebrities, dealership profiles, Easterns Automotive Group, marketing, television advertising, YouTube
May 2013, Auto Dealer Today - Cover Story
By Stephanie Forshee
Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
Tags: BDC, Customer Reviews, digital media, Facebook, google+, marketing, SEC, social media marketing
February 2013, Auto Dealer Today - WebXclusive
By Daryl K. Tabor
Daryl Tabor takes a look at one of the largest and loyal customer demographics in the country, and the dealers who go out of their way to serve them.
Tags: BDC, census, Department of Defense, Discount, marketing, military, Military Buyers, military loans, public relations, serving those who serve, USAA, Veterans
December 2012, Auto Dealer Today - WebXclusive
CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.
Tags: BDC, consumer loyalty, CRM, CRM data usage, Customer Loyalty, Customer Retention, demographics, digital marketing, Dominion Dealer Solutions, marketing, mobility, Relationship Marketing, target marketing, technology
November 2012, Auto Dealer Today - WebXclusive
By Philip Barras
Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.
Tags: BDC, client relations, CRM, CRM data usage, data mining, digital marketing, Email Marketing, marketing, post sale follow up, Sales Process, software, technology
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