April 2017, Auto Dealer Today - Feature
By Alexi Venneri
Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
Tags: Customer Reviews, digital marketing, Online Marketing, Social Media
March 2017, Auto Dealer Today - Feature
By Brent Albrecht
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
Tags: digital marketing, Facebook, online advertising, Online Marketing
December 2016, Auto Dealer Today - Cover Story
By Tariq Kamal
Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.
Tags: Online Marketing, Social Media, social media marketing
July 2016, Auto Dealer Today - Feature
By Rico Glover
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
Tags: Customer Retention, Online Marketing, SEO
June 2016, Auto Dealer Today - Feature
By Mark Stringfellow
Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.
Tags: Customer Retention, customer satisfaction, Online Marketing
December 2015, Auto Dealer Today - Feature
By Daniel Kim and John Possumato
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
Tags: Online Marketing, Sales Tactics, showroom
December 2015, Auto Dealer Today - Cover Story
By Toni McQuilken
Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.
Tags: BDC, Dealers, Online Marketing
November 2015, Auto Dealer Today - Cover Story
By Tariq Kamal, Managing Editor
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Tags: Dealer, Online Marketing, social media marketing
July 2015, Auto Dealer Today - Feature
By Sean V. Bradley
Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.
Tags: Dealerships, Google, Online Marketing
April 2015, Auto Dealer Today - Feature
By Zach Klempf
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
Tags: digital marketing, Online Marketing, SEO
February 2015, Auto Dealer Today - Feature
By Paul Potratz
Take the guesswork out of the tax-time rush by planning targeted and timely online marketing campaigns.
Tags: advertsing campaign, Online Marketing, tax season
January 2015, Auto Dealer Today - Cover Story
By Rich Moore
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Tags: Internet Leads, Online Marketing, social media marketing
January 2013, Auto Dealer Today - WebXclusive
Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.
Tags: advertising, BDC, facebook advertising, facebook marketing, online advertising, Online Marketing, web marketing
December 2012, Auto Dealer Today - WebXclusive
By Ali Amirrezvani
Ali Amirrezvani, president and CEO of DealerOn, discusses changes dealers can make to their digital marketing strategy to include an under-served segment online, F&I.
Tags: automotive SEO, BDC, CAPTCHA code, credit application, F&I, NADA, Online Marketing, search engine optimization, special finance, web marketing, Web Tools, WordPress
November 2012, Auto Dealer Today - WebXclusive
By Kimberly Long
Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing
October 2012, Auto Dealer Today - WebXclusive
By Greg Wells
Business development expert Greg Wells looks at the reasons some dealers still avoid eBay and how the auction site can be extrememly beneficial when it comes to marketing inventory.
Tags: BDC, ebay, inventory merchandising, Online Marketing
Technology expert Ali Amirrezvani offers a number of tips for effectively marketing your used inventory online.
Tags: BDC, best practices, DealerOn, Google, Inventory Management, inventory merchandising, M.A.S.T.E.R., Online Marketing, used car sales, web marketing
August 2012, Auto Dealer Today - WebXclusive
Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.
Tags: advertising, BDC, creating the wow factor, how to videos, Online Marketing, search engine optimization, testimonials, Video Advertising, YouTube
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