March 2017, Auto Dealer Today - WebXclusive
By Todd Bryant
Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.
Tags: Electric Vehicles, Franchise Laws, Franchised Dealerships, Tesla Motors
July 2015, Auto Dealer Today - Feature
By Tariq Kamal
ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.
Tags: digital marketing, LotLinx, SEO
April 2015, Auto Dealer Today - Feature
By Thomas B. Hudson, Esq.
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Tags: CFPB, consumer complaints, Email, Legal
By Sean V. Bradley
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
Tags: Google, google ranking, SEO
By Zach Klempf
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
Tags: digital marketing, Online Marketing, SEO
March 2015, Auto Dealer Today - Feature
By Toni McQuilken
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Tags: Internet Leads, technology, Virtual Showroom
December 2014, Auto Dealer Today - Feature
By Steve Fox
Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
Tags: CRM, Internet Leads, ROI
November 2013, Auto Dealer Today - Feature
By Stephanie Forshee
Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
Tags: Dealer Review Sites, Facebook, Jay Gierak, LinkedIn, reviews, Social Media, Stephanie Forshee, Stik.com, Yelp
August 2013, Auto Dealer Today - Feature
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
Tags: Automotive Internet Media, commercials, Google, online advertising, product awareness, return on investment, YouTube
August 2013, Auto Dealer Today - Cover Story
Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.
Tags: BuyYelpReview.com, Cars.com, Customer Reviews, Dealerrater, Edmunds, fraudulent reviews, Gartner Research, Humankind Design Ltd., lawsuits, reputation management, trademark infringement, WayBack Machine, Yelp reviews
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