Internet Department

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July 2015, Auto Dealer Today - Feature

Straight to the Source

Dean Evans

By Tariq Kamal

ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.

Tags: digital marketing, LotLinx, SEO

April 2015, Auto Dealer Today - Feature

Look Who Emailed Me!

An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively. 

By Thomas B. Hudson, Esq.

An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.

Tags: CFPB, consumer complaints, Email, Legal

April 2015, Auto Dealer Today - Feature

Win the Game of Googleopoly

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results. 

By Sean V. Bradley

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.

Tags: Google, google ranking, SEO

April 2015, Auto Dealer Today - Feature

4 Elements of a Killer SEO and PPC Strategy

By Zach Klempf

Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.

Tags: digital marketing, Online Marketing, SEO

March 2015, Auto Dealer Today - Feature

The Future Is Now

For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key.

By Toni McQuilken

Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

Tags: Internet Leads, technology, Virtual Showroom

December 2014, Auto Dealer Today - Feature

Detective Work

Photo: istockphoto.com/Vladimir Floyd

By Steve Fox

Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.

Tags: CRM, Internet Leads, ROI

November 2013, Auto Dealer Today - Feature

Stik'in It to Fake Reviews

Stik.com Co-founder Jay Gierak

By Stephanie Forshee

Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.

Tags: Dealer Review Sites, Facebook, Jay Gierak, LinkedIn, reviews, Social Media, Stephanie Forshee, Stik.com, Yelp

August 2013, Auto Dealer Today - Feature

YouTube Sensation: Google Auto Talks Video

The YouTube page for Rosenthal Automotive in Reston, Va., has attracted a regular following of nearly 50,000 subscribers. The dealership’s staff constantly uploads new videos of test drives, reviews and more.

By Stephanie Forshee

Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.

Tags: Automotive Internet Media, commercials, Google, online advertising, product awareness, return on investment, YouTube

August 2013, Auto Dealer Today - Cover Story

Spotting a Fake Online Review

By Stephanie Forshee

Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.

Tags: BuyYelpReview.com, Cars.com, Customer Reviews, Dealerrater, Edmunds, fraudulent reviews, Gartner Research, Humankind Design Ltd., lawsuits, reputation management, trademark infringement, WayBack Machine, Yelp reviews

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