November 2017, Auto Dealer Today - Feature
By Matt Muilenburg
Forward-thinking dealers are leveraging the limitless power of artificial intelligence to boost sales and service revenue.
Tags: digital marketing, Information Technology, Sales Tactics, technology
December 2015, Auto Dealer Today - Feature
By Ronald J. Reahard
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
Tags: Internet Shopper, Sales Tactics, sales training
By Daniel Kim and John Possumato
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
Tags: Online Marketing, Sales Tactics, showroom
April 2015, Auto Dealer Today - Feature
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
Tags: cell phone, Google, sales, Sales Tactics, sales training
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