Internet Department

social media marketing

1  -  10  of  10

December 2016, Auto Dealer Today - Cover Story

How to Be More Social

By Tariq Kamal

Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.

Tags: Online Marketing, Social Media, social media marketing

November 2015, Auto Dealer Today - Cover Story

The Social Media Superman

Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns.

By Tariq Kamal, Managing Editor

Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

Tags: Dealer, Online Marketing, social media marketing

January 2015, Auto Dealer Today - Cover Story

Lead Generator or Time Waster?

Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device. 

By Rich Moore

Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.

Tags: Internet Leads, Online Marketing, social media marketing

October 2013, Auto Dealer Today - Feature

Reviewing Yelp

By Stephanie Forshee

Yelp’s Morgan Remmers speaks with Auto Dealer Monthly about the company’s latest changes. She also offers tips on how dealers can best use the platform.

Tags: advertising on Yelp.com, auto advertising, Dealer Review Sites, online advertising, online reputation management, return on investment, social media marketing, using social media, Yelp, Yelp reviews

May 2013, Auto Dealer Today - WebXclusive

Target Your Customers

Paul Potratz is COO of Potratz Advertising

By Paul Potratz

New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.

Tags: advertising, BDC, facebook marketing, internet marketing, social media marketing, target marketing, using social media

May 2013, Auto Dealer Today - Feature

Cracking The Code

By Brittany-Marie Swanson

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp

May 2013, Auto Dealer Today - Cover Story

Like vs. Plus

By Stephanie Forshee

Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.

Tags: BDC, Customer Reviews, digital media, Facebook, google+, marketing, SEC, social media marketing

May 2013, Auto Dealer Today - WebXclusive

Facebook Ups the Ante

By Gregory Arroyo

The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.

Tags: BDC, Editorial Page, facebook marketing, Generation X, Generation Y, generational marketing, Graph Search, internet marketing, social media marketing

March 2013, Auto Dealer Today - WebXclusive

Social Media for Skeptics

By Kelly Wadlinger

Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.

Tags: BDC, Customer Retention, Facebook, Internet Shopper, online reputation management, social media marketing, using social media, web marketing

November 2012, Auto Dealer Today - WebXclusive

BDC Spells Success at Mike Anderson Chevrolet

By Kimberly Long

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing

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