August 2016, Auto Dealer Today - Cover Story
By Troy Smith
Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Tags: Data, digital marketing, target marketing
March 2016, Auto Dealer Today - Cover Story
By John Possumato
Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
Tags: digital marketing, smartphones, target marketing
May 2013, Auto Dealer Today - WebXclusive
By Paul Potratz
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
Tags: advertising, BDC, facebook marketing, internet marketing, social media marketing, target marketing, using social media
December 2012, Auto Dealer Today - WebXclusive
By Daryl K. Tabor
CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.
Tags: BDC, consumer loyalty, CRM, CRM data usage, Customer Loyalty, Customer Retention, demographics, digital marketing, Dominion Dealer Solutions, marketing, mobility, Relationship Marketing, target marketing, technology
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