December 2012, Auto Dealer Today - WebXclusive
By Alan Ram
Alan Ram of Proactive Training Solutions discusses how dealers can increase their gross profit.
Tags: BDC, CRM, customer satisfaction, gross profit, Profitability, sales training, sell the vallue, training
September 2012, Auto Dealer Today - WebXclusive
By Paul Potratz
Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.
Tags: BDC, Car Shopping, Customer Experience, Customer Service, inventory merchandising, professional presentation, training
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