To assist sellers in highlighting vehicles with alternative fuel methods and to help buyers identify these types of vehicles, eBay Motors has added a “Fuel Type” attribute as an item specific that can be seen in vehicle listings. Item specifics provide the basic information about the vehicle such as make, model, mileage, color, engine type, VIN, etc. Though alternative fuel vehicles have been sold on eBay Motors for years, the new addition will allow buyers searching for environmentally friendly vehicles to quickly find alternative fuel vehicles and hybrids. In addition, it also helps sellers more prominently market them on the site.
The list of fuel type options includes: Biodiesel, CNG, Diesel, Electric, Ethanol-FFV, Gasoline, Hybrid-Electric, Steam or Other.
A recent CNN/USA Today/Gallup poll shows most Americans expect that global oil supplies will not be able to keep up with future demand, with the effects evident in another generation or two. Furthermore, the study also showed the public expects that within 30 years, most U.S. automobiles will run primarily on alternative sources of fuel.
Dealers with access to alternative fuel vehicles should highlight them. Additionally, they should be prepared to educate an audience of consumers eager to find cost-cutting solutions to high gas prices. Many of these customers may not fully understand the difference in operation and maintenance for fuel efficient vehicles.
The fuel type is set to become a fundamental feature consumers will look at when shopping for a vehicle. As the fuel price debate continues, fuel type will likely remain one of the top consideration points in vehicle purchase decisions.
Vol 3, Issue 8