The answer is yes, you can. Every time you make a connection with a customer, you’re connecting with their network. You’re speaking with someone’s son, daughter, father, mother, brother, sister and a whole slew of friends! Likewise, when you let an Internet lead sit too long, you’re ignoring that same group of people. Keeps things in perspective, doesn’t it? Internet leads are not as faceless as they might seem. Don’t be impersonal and don’t assume that they’re less important than other customers. Give them personal attention and information they need, and you will be rewarded.
The study also discovered that more than 30 percent of leads go unanswered. In addition, 20 percent of consumers polled expect a response within four hours. When they don’t get a response as quickly as they would like, they go somewhere else.
According to the study, 55 percent of one million leads submitted converted to sales. Unfortunately, 90 percent of those sales happened at a different dealership than the one that received the lead. There are a number of reasons for this change. A large percentage of the consumers polled said they switched dealerships because of a poor dealer interaction. Consumers rank price and a professional sales staff almost equally when buying a car. Consumers are looking for a good experience and a quick, informative response. They want to be treated fairly and they want answers quickly. The majority of leads submitted will convert to sales. The question is, are you ready to make sure the consumer buys from you?
Vol 5, Issue 3