Internet Department

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May 18, 2017 - Industry News

Jumpstart: Chevy Outduels Ford in April Rankings

Jumpstart Automotive Media reports strong gains among domestic manufacturers in its monthly insights report. It also reveals that Chevrolet passed Ford as the brand with the most shopper interest across the firm's portfolio of automotive publishers.

May 17, 2017 - Industry News

Black Book Reveals Updated ValuEngine Collateral Platform

The next generation of ValuEngine features a new, easy-to-use web interface, according to Black Book. The tool is a real-time collateral valuation tool designed to allow users to value their entire portfolio through a secure, on-demand, self-service platform.

May 16, 2017 - Industry News

DealersLink Releases FastBook Pro 5.0

DealersLink says its new booking tool features an improved VIN scanner and state-of-the-art enhancements.

May 15, 2017 - Industry News

Lease Approvals Fall by 20% in April

Analysts with Swapalease.com report lease approvals fell from more than 75% in March to 60% last month.

May 13, 2017 - Industry News

Search Optics Launches Virtual BDC

The company says a pilot program for the new solution reduced response times and improved appointment-setting rates by up to 15%.

May 10, 2017 - Industry News

dealerIQ Adds Trade Appraisal Platform

tradeIQ was designed to increase website engagement and reduce the need for lengthy appraisal forms.

May 10, 2017 - Industry News

FTC Adds Cyberattack Resources for Small Businesses

New website was designed to help auto dealers and other small business owners avoid and minimize the impact of cyberattacks and scams.

May 10, 2017 - Industry News

eBay Motors Integrates TrueCar Shopping Tools

The partnership with TrueCar was one of a series of announcements made by the ecommerce site, which debuted an improved look to its website and tire installation services.

Tags: digital retailing, eBay Motors, online F&I, Third-party leads, TrueCar

May 9, 2017 - Industry News

LotLinx Names Former Lithia Marketing Exec to Newly Created Position

Lotlinx named Mark Conner, who served as assistant vice president of marketing for Lithia, to the newly created position of vice president of channel strategy. He will focus on helping LotLinx customers eliminate ad waste while improving inventory turn. He will also lead the company's efforts to serve larger dealer groups.

Tags: digital marketing, digital retailing, LotLinx

May 8, 2017 - Industry News

Sarasota Ford Featured in New Facebook Business Success Story

Sarasota Ford was the subject of a recent Facebook Business feature, which highlighted the dealership's work with Dealers United on an ad campaign that generated 30,185 video views and five vehicle sales within 30 days.

Tags: digital marketing, facebook advertising, Sarasota Ford

May 4, 2017 - Industry News

TEGNA Board Approves Spin-Off of Cars.com

With the approval, the separation of the two brands is expected to be completed on May 31. While the spin-off still requires regulatory approval, Cars.com shares are expected to begin trading June 1 on the New York Stock Exchange.

Tags: Cars.com, digital marketing, TEGNA, third-party sites

May 3, 2017 - Industry News

Clarivoy Adds Linear Time Decay Models to TV Analytics

The multitouch attribution provider says the new tool will improve data-driven media purchases at the dealership level.

May 3, 2017 - Industry News

Canadian Ford Dealer Goes Fully Digital

Alberta Koch Automotive Group unveiled its new ecommerce platform with a relaunch of the Koch Ford Lincoln website.

May 1, 2017 - Industry News

RMS, Manheim Offer Early Access to Manufacturers' Premium Off-Lease Inventory

Through the new co-listing capability, dealers can gain access to vehicles listed on manufacturers’ digital sales platforms powered by RMS Automotive before they cross the auction block.

Tags: Manheim, Off-Lease Vehicles, RMS Automotive, used-vehicle values

April 27, 2017 - Industry News

Submission Deadline for F&I Digital Media Awards Extended

Program designed to spur friendly competition among digital marketers industrywide will accept entries until May 12.

Tags: digital marketing, digital retailing, F&I Express, online F&I

April 25, 2017 - Industry News

NsightLive Taps Black Book for Online Trade Appraisals

NsightLive is a content engagement company that delivers leads to dealers through its Live content platform. With Black Book’s trade appraisal engine, the company now offers independent dealers an online trade appraisal tool.

Tags: Black Book, digital retailing, lead generation, NsightLive

April 24, 2017 - Industry News

TrueCar Set to Launch Trade Valuation Platform

Promising a ‘transparent and real-time’ tool, TrueCar Trade will launch as a six-month pilot program in partnership with R. Hollenshead Auto Sales and Galves Market Data.

April 18, 2017 - Industry News

Cox Names New Chief Economist, Launches Insights Division

Cox Automotive Chief Economist Jonathan Smoke

Cox Automotive has named Realtor.com’s Jonathan Smoke as chief economist and created an economic industry insights office.

April 17, 2017 - Industry News

Dealers Lead Nation in Pursuit of Leads

A new study finds dealers as a group are outpacing other U.S. business owners in lead follow-up — despite countless missed opportunities. Photo by Andrew Malone

A new report finds dealerships put other businesses to shame when it comes to lead follow-up, but there is room for improvement.

April 10, 2017 - Industry News

‘Car and Driver’ Enters Lead-Gen Arena With Inventory Listing Product

Company officials said the announcement marks the brand’s evolution into a complete decision-making resource for in-market auto shoppers.

Tags: Car and Driver, digital marketing, lead generation, Third-party leads

April 10, 2017 - Industry News

DeLong Named VP of Covideo

Thirty-year industry veteran Mike DeLong has been tapped to lead Covideo’s Dealer Services division.

April 10, 2017 - Industry News

AutoLoop Studies Reveal Reasons Dealers Fail to Convert Leads Into Buyers

Reasons include inadequate explanation of pricing and value proposition, lack of timely follow up, and not using leads’ preferred follow-up communication methods.

April 4, 2017 - Industry News

Black Book to Value Trades for eAutoAppraise

The new partnership was designed to benefit dealers and car buyers by providing accurate values and promoting a less adversarial transaction.

April 3, 2017 - Industry News

AutoGravity Surpasses 1,000-Dealer Mark

AutoGravity’s mobile car shopping and financing platform has grown to included 1,000 rooftops representing more than 1,400 dealerships.

Tags: auto finance, AutoGravity, digital retailing, online F&I

March 29, 2017 - Industry News

March Madness: Four Brands Get TV Boost

Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.

Tags: advertising, Autotrader, Cox Automotive, Dealer.com, digital marketing

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