Serving Up Sales
Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
PPM Driving Retention, Profits
Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.
Supporting Fixed Operations
Don Reed reminds dealers and general managers about the real opportunities that exist for service departments.
The Primary Mission of a Service Advisor
Expert Don Reed, CEO of Fixed Ops Solutions, points out that the primary mission of a service advisor is to ensure that every customer is driving a safe and reliable vehicle. Reed also teaches you exactly how to accomplish your mission from building customer relationships to holding everyone accountable to the mission.
Since When is Selling a Bad Thing?
Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.
Suggested Daily Tasks of Fixed Ops Managers
The most important part of a manager’s day is to manage the performance of their employees. Don Reed suggests some daily tasks for a fixed ops manager that can positively affect the performance of his team.
Renovating and Rebuilding Three Dealers’ Service Departments
When upgrading their service departments, dealers must deal with many decisions and challenges like construction, provider selection, manufacturer requirements, and more. Auto Dealer Monthly took a look at the recent upgrade experiences of three dealers.