August 2013, Auto Dealer Today - Feature
By Jennifer Ryan
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
Tags: accessories selling, advertising copy, Auto Research, call to action, consumer confidence, Edmunds.com, Generation Y, Generation-X, high value options, Kelly Blue Book, Online, online shoppers, real time monitoring, third party validation, vehicle descriptions
March 2013, Auto Dealer Today - WebXclusive
By Daryl K. Tabor
Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.
Tags: BDC, Customer Loyalty, Customer Retention, DMEautomotive, Fideltiy Warranty Services, Generation Y, MediaTrac, parts and service, Prepaid Maintenance, Resource Automotive
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